Brugal, the Caribbean’s number one selling rum, is launching Brugal Blanco Especial (40% ABV), a new class of white rum that has been taking the Caribbean by storm.
In contrast to other white rums on the market, Brugal Blanco Especial is made from golden rum that has been double distilled and then triple filtered to create one of the cleanest and purest rums ever produced. This exciting new addition to the Brugal family, which is distributed by Maxxium UK, will be available nationwide from August.
The Brugal Maestros Roneros have drawn on five generations of experience to create the first white rum ever produced by the Brugal family.
Independent testing has shown that when consumers blind taste Brugal Blanco Especial against the leading white rum brand, the overall preference after tasting is 68% in favour of Brugal *.
Brugal Blanco Especial gives bars the opportunity to encourage their consumers to trade up to a premium spirit in their favourite cocktails. The recommended serve is the Santa Smash. Take 25ml of Brugal Blanco Especial, muddle with fresh mint, lime quarters and sugar, shake and strain over crushed ice, top up with lemonade and then garnish with a mint sprig.
Emma Heath, marketing controller at Maxxium UK commented; “There are over four million white rum drinkers in the UK and we wanted to give bartenders and consumers alike the opportunity to trade up to a premium and less mainstream alternative to other white rums on the market. Brugal Blanco Especial will perfectly complement our existing golden rum range and support the premium positioning of the Brugal portfolio.”
For more information on Brugal please contact Maxxium UK Customer Services on 01786 430 500. (*) Tested by Eureka Ranch in Prince Edward Island n: 100; August 2010