Tamdhu Re-Launch Captures The Spirit of Speyside
The official re-launch of Tamdhu Distillery and Tamdhu 10Yo, took place at the beginning of May during the Speyside Whisky Festival. TV personality and drinks expert Olly Smith took time out to savour the spirit of Speyside with a dram of the stunning new 10Yo single malt, and he visited the distillery and hosted an exclusive lunch and whisky tasting event within the grounds of the Distillery. The event, attended by 50 special guests with lunch prepared by Scotland’s leading seafood chef Roy Brett, owner of Ondine in Edinburgh, marked the official launch of Tamdhu, which was acquired in June 2011 by Ian Macleod Distillers.
Commenting on the launch, Leonard Russell, Managing Director and third generation of the family-owned Ian Macleod Distillers, said, “Tamdhu has a reputation for producing exceptional quality single malt and we are excited to re-launch Tamdhu. We are committed to revitalising and growing Tamdhu not only as a brand but from an economic and investment perspective with new jobs created and significant investment in the infrastructure and fabric of the Distillery.
“The re-launch has been in the planning for nearly two years to ensure that our best casks had hit their peak before bottling. With a focus on quality, we have honoured the careful distillation process to create a premium malt Scotch whisky we believe Tamdhu’s founders would be proud of.”
Neil Boyd, Ian Macleod Distillers’ UK Commercial Director, added, “Tamdhu is a perfect complement to our existing portfolio of brands, delivering a premium Speyside malt and real point of difference for the category. There has been significant interest from consumers and trade to see what we would do with Tamdhu and the Speyside Whisky Festival is the perfect platform to reintroduce the brand on its home soil.”
The new Tamdhu 10Yo has a softness of vanilla and sugared almonds on the nose balanced by fresh oak and cinnamon. Bursting with fruit and spice, which gently yields to toffee, there is a richness of sherry oak on the palate with a gentle hint of peat smoke wisp.
The Tamdhu re-launch is being supported by a new dedicated website, social media, advertising and promotional campaign. For more information, please visit www.TAMDHU.com or call Ian Macleod Distillers on 01506 852205.