Absolut revamps website
Absolut has revamped its Absolut.com website. The new mobile friendly site aims to immerse fans of the Absolut brand with fresh content focussing on cocktail culture and creative executions – adopting an ‘always on’ approach for consumers to engage with the brand on various platforms. Localised versions of the site will be released in the UK and across all of the Absolut markets, where a mixture of globally relevant content and country-specific local content will work together.
Adam Boita, Marketing Controller for Pernod Ricard UK said, “We are really excited about this shift toward a content-lead website, which will reflect the brand’s new look and feel.”