Hudson Bourbon Begins On-Trade Campaign
Bourbon brand Hudson has begun its first on-trade campaign in Scotland since William Grants & Sons acquired the whiskey in 2010. The campaign is intended to boost the whiskey’s profile and introduce the nation’s bartenders to Hudson’s Baby Bourbon, Four Grain and Manhattan Rye variants.
Hudson City Kits will be made available in both Edinburgh and Glasgow, and will feature a three litre bourbon barrel, a barrel ageing cocktail kit, water droppers, prohibition-era newspapers, Basement Bitters and Tuthilltown bourbon barrel matured maple syrup. The kits will be delivered by European Brand Ambassador, Tony Vanaria.