Tennis Whites for Wine
Jacob’s Creek, the Official Wine of Wimbledon, has launched two tennis white-inspired limited edition bottles of their Chardonnay and Shiraz to celebrate the fourth year of the wine producer’s partnership with the tournament. Selected venues will be supplied with branded glasses, bunting and other POS to help support the launch, as the brand looks for a surge in on-trade sales with summer here and Wimbledon fast approaching.
Lucy Bearman, Head of Marketing for Jacob’s Creek, said, “We’re excited to announce our Wimbledon activation plans to help retailers and licensees boost sales over the course of the key Wimbledon period. Coupled with the news that summer 2014 may be the hottest on record, this is a key time.”