Ian Macleod Distillers backs Scottish Mountain Rescue
Ian Macleod Distillers, one of Scotland’s leading family-owned distillers and bottlers, has today announced a second year of support for Scottish Mountain Rescue, through its Isle of Skye 8 Year Old Blended Scotch Whisky. The partnership was established in October 2013 with the aim of generating essential funds and raising awareness of the importance of Scottish Mountain Rescue’s voluntary work across Scotland.
Year one saw the launch of the ‘Isle of Skye Mountain Spirit’ campaign and a special UK edition of the Isle of Skye 8 Year Old Blended Scotch Whisky. Fundraising events included the first Munro Challenge which encouraged Scots of all ages to climb a Munro and raise money for Scottish Mountain Rescue. In addition to this, Ian Macleod Distillers made a cash donation of £10,000 to launch the campaign and 15p from the sale of each bottle of Isle of Skye 8 Year Old Blended Scotch Whisky goes directly to the charity. The sponsorship campaign has also seen success for the Isle of Skye whisky brand with a 7% volume growth compared to the previous year to add to the brands gold award win at the International Spirits Challenge 2014.
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