New Keg Format for McEwan’s IPA
McEwan’s IPA is set to launch new keg after a successful preview at this year’s McEwan’s Party at the Palace in Linlithgow. The beer first launched last year as part of the ongoing reinvention of McEwan’s.
Tara Karimian, Brand Manager for McEwan’s explains, “New age IPAs are a burgeoning category and are continuing to soar in popularity across the country, growing at a tremendous rate of 212%. The drinkers behind this growth are generally younger, more affluent customers who are willing to pay more for a great pint with real credentials.”
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