G&M roll out ‘The Wood Makes the Whisky’
Elgin-based Gordon & MacPhail has selected a special series of whiskies to showcase the company’s ‘The Wood Makes the Whisky’ campaign. The new marketing initiative aims to highlight the importance of this essential element in the whisky maturation process.
Ewen Macintosh, Chief Operating Officer said, “Here at Gordon & MacPhail we have always been focused on the close relationship between oak and spirit, and have learned from vast experience that wood really does make the whisky. We have selected the special series of whiskies to demonstrate this complex relationship.
Through ‘The Wood Makes the Whisky’ campaign consumers are invited to gain a more in-depth insight into how Gordon & MacPhail’s approach to matching wood to spirit has shaped a number of whiskies in their portfolio.
The company has selected a series of whiskies, from various Collections including Connoisseurs Choice, The MacPhail’s Collection and Rare Vintage, which they feel best demonstrate ‘The Wood Makes the Whisky’ philosophy.
A book and website have been created to accompany the campaign which can be used to guide whisky lovers through the series, explaining the flavours of each whisky and how this relates to the wood.
For more information on the Wood Makes the Whisky campaign visit www.gordonandmacphail.com/wood
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