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McEwan’s celebrates 160th birthday

January 25th, 2016 | Posted in: Brand News

2016 will see McEwan’s, one of Scotland’s most popular beer brands, reach 160 years old. Lovers of the McEwan’s range of beers will have the chance to join in with the celebrations with a number of events and giveaways throughout the year.

The ongoing success of McEwan’s is down, say the company, “to the evolution of McEwan’s beers to keep up with the demands of modern drinkers.” The latest result of this is McEwan’s IPA which was launched last year, which Tara Karimian, Marketing Manager for McEwan’s Beers, says is laying strong foundations for the next 160 years: “It’s a great time to be a McEwan’s drinker. While we’re developing excellent beers like the increasingly popular McEwan’s IPA, to meet the ever-changing needs of today’s drinkers, we remain true to our brewing heritage.

“We have been brewing great tasting beers for 160 years and will use the knowledge we have gained over this time to keep doing so. We are sure that William McEwan would be proud of everything we produce.”

Fans of McEwan’s can join in with the 160-year celebrations by taking part in a number of events and activities taking place throughout 2016. McEwan’s Export drinkers will have a 1 in 4 chance to win a limited edition 160th anniversary pint glass, and there will be a number of other giveaways across McEwan’s social media throughout the year. There will also be celebrations at McEwan’s Party at the Palace – the Linlithgow music festival sponsored by McEwan’s over the weekend of 13th and 14th August 2016.

http://www.mcewans.co.uk

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DRAM News Team

Editor at DRAM Magazine
DRAM magazine is Scotland’s leading monthly licensed trade magazine. It has been dedicated exclusively to the on-trade in Scotland for the past 23 years. It is independently owned, edited and published in Scotland. The DRAM is innovative, creative and original. First with the news, and the people in the news. Covering all the latest information on pubs, bars, clubs, restaurants and hotels in Scotland.


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