Carlsberg kicks off EURO UEFA 2016 Campaign
Carlsberg has launched a new marketing campaign aimed at encouraging licensees to unlock the potential of the EURO UEFA 2016 tournament. Despite Scotland not qualifying, no doubt Carlsberg are still hoping there will be plenty of support for the tournament amongst Scotland football fans. Kits will be distributed that include fixture posters, planners, flags and wigs to help add to the consumer buzz surrounding games.
David Scott, Director of Brands and Insight at Carlsberg UK commented, “Carlsberg is known as the beer of football, and we are proud of our status as Official Beer of UEFA EURO 2016™” He continued, “We know that 75% of pub goers watch football, presenting publicans with the perfect opportunity to engage existing customers and draw new ones in.”