Edinburgh Whisky seals deal with Inverarity Morton
Scotland’s newest independent bottlers and whisky merchants, Edinburgh Whisky Ltd, has signed an exclusive deal with Inverarity Morton (IM). The agreement IM become the sole distributor of the Edinburgh Whisky Ltd. range to the on-trade across the UK.
Edinburgh Whisky Ltd. co-founder, Gordon Watt said, “We’ve had a lot of interest from the on-trade looking to be among the first to stock our range, but it was important we found the correct distribution partner with shared values on quality and service. We are really excited that through Inverarity Morton, Edinburgh Whisky will now be available in some of the UK’s top hotels, bars and restaurants.”
Ian Cumming, Commercial Director at Inverarity Morton, said, “Edinburgh Whisky is a really exciting new brand and its success over the last six months reinforces the huge untapped potential we believe exists in the marketplace for this new arrival. We’re extremely proud to be supporting such a promising emerging Scottish drinks producer.”