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May deadline approaches for Caledonia Best Golf Challenge

April 19th, 2016 | Posted in: Brand News

May 1st is the deadline to qualify for the The Caledonia Best Golf Challenge hosted by  golfing icon and Ryder Cup legend Sam Torrance. The tournament, which is open to owners of independent on-trade businesses in Scotland supplied by Tennent’s, who have bought a minimum of 30 barrels of Tennent’s brands  between 4th January 2016- 1st May 2016, is one of the most popular licensed trade events of the year.

 The competition which includes two qualifying sessions, the first of which will be held on Wednesday 1st June at Archerfield’s  Dirleton Links, North Berwick and the second at the  Dundonald Links course in Ayrshire on Monday 6th June, will see twelve winners from each qualifying round progressing to the final which will be held between the 30th September and 3rd October at Los Naranjos and La Reserva courses in Marbella, Spain.

Demand for places at the qualifiers is high and customers are advised to register as soon as possible to participate. Customers should register via their Tennent’s Sales Manager. Successful applicants who meet the qualifying criteria will be notified w/c 16 May.

Sam Torrance, who has been the Caledonia Best Brand Ambassador since 2012, said, “It’s great to be back on the course with Caledonia Best and I’m always impressed with the standard of golf at these tournaments. Dirleton and Dundonald Links are fantastic courses, and I’ve no doubt that players will have a brilliant day as they bid to qualify for the final in Spain, on Ryder Cup weekend in September.

While Alan Hay, On-Trade Sales Director at Tennent’s, http://www.tennents.comcommented, “We are proud to have Sam as our Brand Ambassador for the Caledonia Best Golf Challenge, which is a fantastic golfing experience for our customers. We’re excited about our customers entering and competing to qualify for Spain in September. I know that our customers will enjoy the chance to meet Sam and have a pint of Caledonia Best http://www.caledoniabest.comat the 19th hole afterwards.”

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DRAM News Team

Editor at DRAM Magazine
DRAM magazine is Scotland’s leading monthly licensed trade magazine. It has been dedicated exclusively to the on-trade in Scotland for the past 23 years. It is independently owned, edited and published in Scotland. The DRAM is innovative, creative and original. First with the news, and the people in the news. Covering all the latest information on pubs, bars, clubs, restaurants and hotels in Scotland.


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