SBPA welcomes Disaronno on board
The Scottish Bar and Pub Awards has a new sponsor on board in the shape of Disaronno, the famous Italian liqueur distributed in the UK by Wm Grant &Sons. Disaronno, The brand is sponsoring the Cocktail Bar of the Year category with the aim of increasing awareness of Disaronno and the Disaronno Sour and providing the tools to help the trade deliver the perfect Disaronno Sour.
Richard Glover, UK On Trade Sales Manager comments, “I’m delighted to be involved with the Scottish Bar and Pub Awards. We are putting a lot of energy into promoting Disaronno Sour this summer, a refreshing cocktail served in a special Sour Jar with a Disaronno Kick, and the awards provide us with a perfect opportunity to raise awareness of this modern serve.”
He continues, “I’ve been involved in the licensed trade for many years and it will be good to get out and about and see what Scotland’s cocktails bars have to offer.”
Says DRAM Editor, Susan Young, “Those that have enjoyed a drink or two with me know my fondness for Disaronno, and I am absolutely delighted to have the brand on board.”