Douglas Laing launches The Epicurean

April 29th, 2016 | Posted in: Brand News

Douglas Laing & Co, has launched The Epicurean Blended Malt Scotch Whisky, the Lowland addition to the firm’s Remarkable Regional Malts collection.
Fred Laing, Managing Director and 2nd Generation in the family business, says, “Back in 1930s Glasgow, The Epicurean, as everyone knew him, was the life and soul of any party. Wherever he popped in for a dram, you’d find him surrounded by a circle of admirers, regaling them with captivating tales of chance encounters in foreign climes and of the fine food and drink he feasted upon on his travels. Our new expression is in honour of that roguish character who never fails to deliver charm, charisma and just a little bit of cheek. Any likeness to Douglas Laing’s Managing Director is purely coincidental!
“The Epicurean, our Lowland “Vatted” Malt joins Timorous Beastie from the Highlands, Scallywag from Speyside, Rock Oyster from the Islands and Big Peat from Islay to complete our Remarkable Regional Malts collection.”
The Epicurean is a marriage of some of the finest Lowland Malts; bringing together the best that the East and the West of Scotland have to offer. No attention to detail is spared, from the cocktail shaker, crystal decanter and barley husk illustrations, to the rhythmic pack copy. In line with the family philosophy, Douglas Laing’s The Epicurean is without colouring or chill-filtration, and bottled at high alcohol strength, 46.2%.

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DRAM News Team

Editor at DRAM Magazine
DRAM magazine is Scotland’s leading monthly licensed trade magazine. It has been dedicated exclusively to the on-trade in Scotland for the past 23 years. It is independently owned, edited and published in Scotland. The DRAM is innovative, creative and original. First with the news, and the people in the news. Covering all the latest information on pubs, bars, clubs, restaurants and hotels in Scotland.

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