Tomatin Distillery launches new packaging and marketing drive
Tomatin Distillery has invested over £100,000 in its single malt brand and is launching a new marketing campaign focusing on the the unique location and people involved in the distillery.
The ads will concentrate on a “Tomatin Life” idea, looking at the Inverness-shire distillery where 80% of the workers live on-site in 30 purpose-built homes, with some of the families spanning four generations. These stories are being featured in mainstream newspapers and magazines.
Tomatin will also look at developing food pairings and the “perfect serve” with key industry chefs and mixologists, to attract entry level whisky drinkers and more adventurous consumers.
Recent investment into the distillery’s visitor centre has also seen turnover increase in the past year by 50% to £580,000. This will allow for further facilities to be added on-site and the imminent launch of a new film about the distillery and the people that live there. The expansion has meant that the distillery has had to recruit two new members to its sales and marketing team.
Stephen Bremner, sales director, said; “We have been working hard behind the scenes this past year, leading up to the launch of our new packaging which has breathed new life into the brand and effectively showcases all we have to offer. Increasing export sales has also been a focus for the business in recent years and the growth of the sales and marketing team will be vital to the ongoing development within key global markets including the USA and Asia.”
Tomatin Distillery also produces Cù Bòcan Highland Single Malt Scotch Whisky. The company’s most popular blends are The Antiquary, The Talisman and Big ‘T’.