javbank.com

Haig Club Expands Range With David Beckham

August 3rd, 2016 | Posted in: Brand News

Diageo, alongside David Beckham and Simon Fuller, have today announced the release of the new Single Grain Scotch Whisky variant from Haig Club – Haig Club Clubman.

This new variant is to be a permanent addition to the range and will have the same bold and progressive spirit that its predecessor has – but with a different modern twist.

The Haig Club Clubman is to be sold at a much cheaper price point than Haig club, being sold at £25 instead of the £45 that the original costs.

Ronan Beirne, Global Marketing Director for Haig Club commented: “Clubman aligns with our long-term ambition to offer a stable of Haig Club expressions at various price points to match different occasions and consumer tastes.”

Inspiration from the name stems back to Haig’s long heritage, as it plays on advertisements from the 1920’s that marketed the product as “The Clubman’s Whisky”.

A new design incorporates the signature Haig Club blue glass and square style with a new elongated aesthetic.

Diageo Global Whisky Master Ewan Gunn said: “Whilst Haig Club Clubman is delicious straight-up or on the rocks, the perfect way to enjoy this Scotch Whisky is with cola. The sweet, vanilla and coconut flavours combine perfectly with the sweet caramel of cola, creating an approachable and delicious drink which is refreshing in taste and perfect in its simplicity.”

Whilst David Beckham commented on the new venture:“Working closely with Diageo, we look forward to welcoming Clubman into the Haig Club family. From its earliest days, Scotch Whisky has attracted people from all over the world with its sophistication, style and distinctive array of flavours. We want to continue in this spirit, bringing to market a special new whisky and introducing new fans to this incredible industry.”

The following two tabs change content below.

DRAM News Team

Editor at DRAM Magazine
DRAM magazine is Scotland’s leading monthly licensed trade magazine. It has been dedicated exclusively to the on-trade in Scotland for the past 23 years. It is independently owned, edited and published in Scotland. The DRAM is innovative, creative and original. First with the news, and the people in the news. Covering all the latest information on pubs, bars, clubs, restaurants and hotels in Scotland.


Freeze on drinks duty welcomed

Wed 22nd November 2017

Today’s Budget has been broadly welcomed by the licensed trade with spirit and beer companies applauding the Chancellor’s decisi... Read more.

MINIMUM PRICING IS LEGAL COURT RULES

Wed 15th November 2017

The Scottish Government has won its five-year fight to bring in Minimum Unit Pricing (MUP) to Scotland, which will make it the first country... Read more.

TREEHOUSE IN AYR TO BE TRANSFORMED

Thu 9th November 2017

Buzzworks Holdings is spending £400,000 refurbishing its Treehouse venue at Sandgate in Ayr. The bar and restaurant, which is now closed, w... Read more.

SOFT DRINKS SALES TO SOAR OVER CHRISTMAS

Thu 9th November 2017

New research from Britvic has revealed that almost half of consumers (45%) are set to buy more soft drinks this Christmas than last.  Figur... Read more.

A WINNING TEAM

Mon 6th November 2017

Business is in David Stein and sister Kirstie’s blood – the brother and sister team not only run an award-winning butchers, David Stein ... Read more.

Social media and new founts helps Tennent’s sales rise but C&C see profits dip

Mon 30th October 2017

Tennent’s owners C&C Group has seen a drop in operating profits of 4.9% to €50.5 million for the six months ended August 31, wit... Read more.

DUNNS UNVEIL FIRST CRAFT MARKETPLACE EVENT

Wed 11th October 2017

Dunns Food and Drinks is to host its first ever “Craft Marketplace” event for trade customers on Thursday 2nd November at the Dissecti... Read more.

Ian Macleod to revive Rosebank

Tue 10th October 2017

Ian Macleod Distillers has today (10 October) revealed plans to resurrect one of Scotland’s most cherished distilleries – Rosebank i... Read more.

Taco Bell to open in Glasgow’s Sauchiehall Street

Tue 10th October 2017

Mexican restaurant chain Taco Bell, working with The Adil Group, is planning to open its first Taco Bell in Scotland. It already has 18 in E... Read more.

Diageo to reopen Port Ellen and Brora Distilleries

Mon 9th October 2017

Diageo are investing £35 million in reopening two mothballed distilleries – Port Ellen on Islay and Brora in Sutherland. The company ... Read more.

Say “Aloha” to the Poke Bowl

Sat 7th October 2017

The latest street food trend has arrived in Edinburgh at Broughton Street venue Treacle, in the shape of Poke (pronounced poh-keh) a typical... Read more.

Round up – October 2017

Fri 6th October 2017

Last month Glenfiddich welcomed 350 members of the Scottish on-trade to its spiritual home of Dufftown for the inaugural Glenfiddich Festiv... Read more.

Excellent Result from JD Wetherspoon as they see Profit Increase

Fri 6th October 2017

JD Wetherspoon has revealed its preliminary results. Its full-year pre-tax profits rose from £80.6m to £102.8m this year, a 27.5% increase... Read more.

Tennent’s Annual Trade Shows

Fri 6th October 2017

Tennents trade shows for 2017 will take place on Monday 30 October at Hampden Park in Glasgow and Wednesday 1 November at BT Murrayfield Sta... Read more.

The Balvenie Peat Week Comes to Market

Thu 5th October 2017

The Balvenie has brought out The Balvenie Peat Week Aged 14 Years (2002 Vintage). The Balvenie Peat Week is the product of trials undertaken... Read more.

The Ivy on the Square is Unveiled

Thu 5th October 2017

The Ivy on the Square, Edinburgh,  is the first bar and restaurant to open in Scotland from The Ivy Collection. The Ivy on the Square can s... Read more.

Beauty of the Blend say Tullamore D.E.W

Thu 5th October 2017

Tullamore D.E.W., the William Grant & Sons owned Irish whiskey brand, is launching a through the line, global platform called ‘Beauty ... Read more.

Sue Says – October 2017

Wed 4th October 2017

Well I went to my very first festival last month – I have managed to miss T in the Park and even Rewind, but an invitation from Glenfiddi... Read more.

Hugo Mills Moves from Molson Coors to Sky

Wed 4th October 2017

MOLSON Coors has announced that Hugo Mills, Sales and Operations Director for Scotland is leaving the company to join SKY Business as their... Read more.

Limited edition Bottle for Sailor Jerry

Tue 3rd October 2017

William Grant & Sons has launched a new limited-edition bottle design for Sailor Jerry. This bottle is one in a series of limited-editio... Read more.