Energy Drinks Sector Shows Vitality in Fresh Data

August 29th, 2016 | Posted in: News

Energy drinks have experienced the biggest boost in 7 years according to new information from Mintel Global New Products Database, which found that more energy drinks were launched globally in 2015 than in any year since 2008.

The data shows that the number of energy drink products launched grew 29% between 2010 and 2015.

Mintel’s yearly analysis also found that the US no longer rules when it comes to innovation in energy drinks, as Germany has come out on top.

Germany recorded the highest share of new energy drink product launches in 2015, overtaking the US for the first time.

Some 9% of global energy drink launches occurred in Germany in 2015, as opposed to 8% in the US; in comparison, in 2014 Germany experienced only 6% of global new energy drink product launches compared to 10% that took place in the US.

However, it is not just launches and innovation that are experiencing fresh highs in the energy drinks sector, as volume sales are also on the increase.

In 2015, the global market for energy drinks rose by 10% to reach 8.8 billion litres of sales.

The top three countries that performed the highest in selling energy drinks were the US with 3.3 billion litres, China selling 1.4 billion litres, and the UK selling 561 million litres.

China’s top position in the number of volume sales is due to a massive 25% increase in sales that occurred between 2014 and 2015.

Another country which experienced a rise in volume sales was Thailand which experienced a 19% rise.

Alex Beckett, Global Food and Drink Analyst at Mintel, said,“Energy drinks remain controversial, yet undeniably successful, the wild child of the soft drinks family. The primary driver of global growth remains the drinks’ capacity to provide consumers with a quick and effective energy boost – something which resonates with consumers the world over. Energy drinks are benefitting from being championed by giant brands, which devote huge investment to advertising and high profile marketing initiatives to project an exciting and edgy image. However, in less developed regions, local energy drink brands are emerging and gaining distribution as a more affordable alternative to multinationals, adding pressure for major players to project a brand identity that consumers from New York to Beijing want to be associated with, and pay more for.”


BUZZWORKS CROWNED AYRSHIRE’S BEST BUSINESS

Mon 22nd October 2018

Buzzworks Holdings has been crowned Ayrshire’s Best Business. The hospitality group took home the title of Best Business with more than 51... Read more.

Michelin Star Restaurant Rolls Out Four Day Working Week

Wed 17th October 2018

Edinburgh’s Michelin star restaurant with rooms 21212 is introducing a four-day working week for its 20 strong team.... Read more.

Finbarr and Daniel McNally buy The Dogs in Edinburgh

Tue 16th October 2018

David Ramsden has sold The Dogs on Edinburgh's Hanover street to brothers Finbarr and Daniel McNally. ... Read more.

Edinburgh Cocktail Week Underway

Mon 15th October 2018

This week - 15th to 21st October - is Edinburgh Cocktail Week. ... Read more.

Nivens by Cafe Source

Mon 15th October 2018

They say third time’s a charm. Glasgow’s Cafe Source number three, Nivens by Cafe Source, on Nithsdale Road, happens to ooze plenty of t... Read more.

Licensee Interview: Rock ‘n’ Rollo

Mon 15th October 2018

Dundee’s hit the headlines lately because of the buzz around the new V&A and so has licensee John Rollo who, together with wife Karen, has... Read more.

Scotts

Mon 15th October 2018

Apparently, walking over cobbles activates pressure points on the base of the foot that promotes good health. I’ve no clue whether or not ... Read more.

GOODBYE SPIERS, HELLO INVERLEITH

Mon 15th October 2018

The former Spiers Bar on Edinburgh’s Bowhill Terrace has re-opened as The Inverleith. Owners, The Landmark Pub Company, have done away wit... Read more.

DIRMAUSKAS TAKES OVER THE REINS

Mon 15th October 2018

Audrius Dirmauskas, Head Chef at Guys Restaurant in Candleriggs, Glasgow has taken over the lease of the restaurant and renamed the diner Th... Read more.

5 tips for employers to support their staff’s mental health

Wed 10th October 2018

As World Mental Health Day is celebrated globally today, this presents a great opportunity for employers to look inwards and assess whether ... Read more.

Award success for The Three Chimneys

Tue 9th October 2018

The Three Chimneys and The House Over-By, on the Isle of Skye, has been crowned one of the best ‘Restaurants-with-Rooms’ in the country ... Read more.

Wester Spirit Co. to open Glasgow’s first rum distillery in over 300 years

Mon 8th October 2018

Wester Spirit Co. is set to open a new rum distillery in Glasgow’s Partick in November – the first for the city in over 300 year... Read more.

SCOTTISH CHEF CROWNED ONE OF THE BEST IN THE UK

Thu 4th October 2018

Derek Johnstone, Head Chef at Borthwick Castle, near Edinburgh, was the only chef from Scotland to be placed at the the Craft Guild of Chef... Read more.

Gordon & MacPhail see rise in profits

Wed 3rd October 2018

Gordon & MacPhail has announced a 26 per cent rise to £5.1 million in profits in the year to end February.... Read more.

HENDRICK’S UNVEILS GIN PALACE IN SCOTLAND

Wed 3rd October 2018

Wm Grant & Sons, the company behind Hendrick's Gin has invested £13m in a new distillery for the brand and the creation of The Hendrick's G... Read more.

Campbell’s Brewery Enlarges Portfolio with Shaygër

Wed 3rd October 2018

The introduction of a new craft lager, Shaygër, has led to a record-breaking summer for independent Borders brewery, Campbell’s Brewery, ... Read more.

£5m investment for Tony Macaroni brand

Tue 2nd October 2018

Sep Marini, owner of the Tony Macaroni brand, has unveiled plans to invest £5 million in expanding the brand in the next 12 months. He̵... Read more.

Two Bib Gourmands for Scotland but no new Michelin stars in 2019 guide

Tue 2nd October 2018

Scotland has scored two Bib Gourmands in this year’s guide, Monadh Kitchen in Glasgow and Sugar Boat in Helensburgh (pictured), but there ... Read more.

Lower drink-drive limit has had ‘little effect’ on road safety

Tue 2nd October 2018

Scotland’s drink-drive limit has had little impact on deaths and accidents since the legal alcohol limit for driving was reduced from ... Read more.

DRINKS EXPORTS THREATENED AS SCOTS’ COMPANIES FAIL TO ADOPT AEO STATUS, WARNS CUSTOMS EXPERT

Mon 1st October 2018

A widespread lack of AEO accreditation (Authorised Economic Operator) across Scotland’s brewing and distilling sector could result in a dr... Read more.