HEINEKEN makes headlines at the newsroom

September 5th, 2016 | Posted in: News,People

The Newsroom’s Arthur Mustard talks to The DRAM about the evolution of the well-established Edinburgh bar and restaurant and how HEINEKEN has supported them through the years.

Edinburgh’s The Newsroom, situated just off Princes Street on Leith Street, and owned by Merchant Leisure’s Jim Tullis, has always been a city-centre establishment worth keeping an eye on.
Three years ago the venue went through a massive revamp and since then an on-going programme of subtle upgrading has allowed The Newsroom to reincarnate itself.
Arthur Mustard, Operations Manager of Merchant Leisure stresses that keeping the bar fresh is down to the unwavering support of the venue’s loyal supplier – HEINEKEN.
HEINEKEN has traded with The Newsroom owner, Jim Tullis, for the best part of a decade and has always had a collaborative relationship, being involved in any refurbishments they have planned and new business ventures.
Of course, there have been obvious changes to the venue, as can be seen by the revamp of the bar that is no longer the vertical style that previously occupied much of the floor space. Instead, it is now a horizontal bar that allows more room for space and seating on the floor.
However, the real innovation comes from the relationship with HEINEKEN’s. The Newsroom is the first permanent outlet in Scotland to install the Krusovice tank offering.
The Krusovice tank, which was installed in January of this year consisting of two stainless steel tanks in the middle of the bar, one on top of the other, which have 500 litres of beer in each tank.
This has helped them to stay top of the game in terms of their retail offering in Edinburgh. Arthur explains, “The installation of the Krusovice tank right at the front door of the bar is an amazing feature for us. It is a quality product and a great thing for us to talk about as a business.”
He continues, “Our customers are essentially drinking the beer 100% brewery fresh. A big oil tanker goes to the Krusovice Brewery in the Czech Republic, fills up with beer, drives to Scotland, and the beer is transferred to our tank. It then goes from the tank to the bar, coming out of the tap exactly the way it is supposed to. It is essentially a bit like filling us up with petrol!”
This creative innovation from HEINEKEN is certainly converting to sales, as Arthur explains, “Heineken®  and Amstel have always been our best selling draught beers. However, now Krusovice is third behind them, which considering we didn’t sell it until the start of this year, really shows that the tank is a selling point and customers appreciate real quality.”
HEINEKEN’s investment in quality and sustainability is consistent not just from this example, but also from the installation of SmartDispense systems in both The Newsroom and its sister site, Burgers and Beers Grillhouse.
The SmartDispense unit is a fully integrated, sealed unit replacing traditional keg dispensing systems with creative technology to reduce waste, mess, time and ultimately producing a better quality pint.
Arthur says, “The whole cellar used to be really messy, you had to scrub down every day, you had to clean your lines every week, and there was quite a big cellar job going on.”
“Having to clean the lines every week would cost us not just a large amount of money and time – but also had an environmental impact in terms of wastage. Now, we still clean the lines, but they are only cleaned once a month and a technician comes in to do it for us. I have 25% less waste and none of the labour – meaning a very happy manager.”
“Also, because it is a sealed unit, the beer never gets warmer than 3°. before, there were a few areas where the beer was exposed to upper temperatures – maybe 10-12°. Now, it never gets a chance to form bacteria.” This temperature control feature also has major benefits for the sister venue, Burgers and Beers, which has limited cellar space. Arthur said, “The cellar at Burgers and Beers is more like a cupboard. The SmartDispense can work from 20° ambient down to 2-3°, so it is perfect. It is the ideal solution.”
Arthur concludes, “Heineken’s support is unyielding. They’re just great with innovation. Whenever there is anything new coming up they always give us a shout and even vice-versa. We work really well together and are a great team. It’s all about growing together.”
John Gemmell, Trading Director for HEINEKEN UK, comments, “Our relationship with Merchant Leisure is a great example  of how Heineken can help our customers to build and develop their businesses. We’re immensely proud of the innovative approach we’ve taken with the Newsroom and the collaborative effort that has been put in. I’m delighted that the Krusovice tank and SmartDispense units are making such a difference to the company, as these are products that are exciting and provide a real point of interest for the consumer.”

The following two tabs change content below.

DRAM News Team

Editor at DRAM Magazine
DRAM magazine is Scotland’s leading monthly licensed trade magazine. It has been dedicated exclusively to the on-trade in Scotland for the past 23 years. It is independently owned, edited and published in Scotland. The DRAM is innovative, creative and original. First with the news, and the people in the news. Covering all the latest information on pubs, bars, clubs, restaurants and hotels in Scotland.

New position at Sky Business for Molson Coors Scottish boss Hugo Mills

Fri 22nd September 2017

Molson Coors has announced that Hugo Mills, Sales and Operations Director for Scotland, is departing to join SKY Business as their UK Direct... Read more.

Tennent’s Tradeshow dates

Tue 19th September 2017

Tennents annual tradeshows for 2017 will take place on Monday 30 October at Hampden Park in Glasgow and Wednesday 1 November at BT Murrayfie... Read more.

Innis & Gunn shareholders accept L Catterton £15m investment

Fri 15th September 2017

Innis & Gunn has revealed that 99% of ordinary share holders have voted to accept an offer of investment in the business from L Catterto... Read more.

JD Wetherspoon sees pre-tax profit rise of £22.2m

Fri 15th September 2017

JD Wetherspoon have just revealed in its preliminary results that full-year pre-tax profits rose from £80.6m to £102.8m this year, a 27.5%... Read more.

Birra Moretti Makes the Most of Summer with Festival Sponsorship

Sat 9th September 2017

This summer, Birra Moretti was once again the official partner of Summer Nights at the Kelvingrove Bandstand. With a stunning line-up of ent... Read more.

Weather causes dip for Belhaven owners Greene King

Fri 8th September 2017

A poor summer and customers tightening their belts have resulted in a sales decline, said Belhaven owners Greene King in a trading statement... Read more.

Sue Says – September 2017

Fri 8th September 2017

I have to say the run up to our awards are exciting, exhausting and exhilarating all at the same time. Exciting because we never know what ... Read more.

Design Focus: Spatch

Thu 7th September 2017

The transition of burgers from grease-drenched guilty pleasures to gourmet restaurant fare would have been unthinkable 10-15 years ago, and ... Read more.

Design Focus: Brewhemia

Wed 6th September 2017

1A Market Street, Edinburgh EH1 1DE Sometimes the numbers say it all. North of £2 million invested, 29,000 square feet and more than 100 st... Read more.

September Brand News: Whisky

Wed 6th September 2017

Jura Unveils Limited Edition Jura Single Malt Whisky has unveiled a new limited edition expression named One and All. It has been created in... Read more.

Innis & Gunn gets offer it can’t refuse as L Catterton splash out £15m on shares

Wed 6th September 2017

L Catterton, the World’s leading consumer goods private equity firm has made an offer to buy a 27.9% stake in Innis & Gunn for £15m.... Read more.

Diageo’s Learning for Life celebrates 1,000 Job Opportunities for young Scots in hospitality

Wed 6th September 2017

Members of the Scottish Parliament raised a toast to the award-winning Diageo Learning for Life programme today (5th September) which has no... Read more.

Barclay Review Gets the Thumbs Down

Wed 6th September 2017

The Barclay review was published last month. The trade hoped it would offer up a few solutions to the issue regarding the unfair methodology... Read more.

Tennent’s owners C&C partners up to buy Admiral Taverns 845 pubs in England and Wales

Tue 5th September 2017

Admiral Taverns has been acquired by Tennent's owner C&C in partnership with Proprium Capital Partners and Admiral's management team. ... Read more.

A “Toast” to New Wine Cafe in Leith

Tue 5th September 2017

The owners of Edinburgh venues Avocado and Printworks have launched Toast (pictured above), a wine cafe in Leith, Edinburgh. Located in a fo... Read more.

YO! to open new Glasgow restaurant at The Fort

Tue 5th September 2017

YO! is to open at Glasgow Fort on 7th September. It's the second new restaurant this year for the popular Japanese eatery. Only last month i... Read more.

Eric Cantona proves that he’s still got it

Tue 5th September 2017

Ex-footballer supreme and faithful Kronenbourg brand ambassador Eric Cantona returns to the mythical land of Alsace for Kronenbourg 1664’s... Read more.

Partick Welcomes Celino’s

Tue 5th September 2017

Celino’s has opened its west end sister restaurant to its legendary Alexandra Parade venue, following two years of extensive building work... Read more.

DRG Open The Citizen

Tue 5th September 2017

The Di Maggio Restaurant Group (DRG) opens its latest venture The Citizen, on the site of The Trading House, at 24 St Vincent Place, this we... Read more.

Sailor Jerry Reveal Limited Edition Bottle

Mon 4th September 2017

William Grant & Sons has unveiled a new limited-edition bottle design for its spiced rum, Sailor Jerry. The new bottle has been designed... Read more.