Register now for Tennent’s free Social Media workshops

September 14th, 2016 | Posted in: Events,News

The Scottish licensed trade is being urged to sign up for a new free  initiative from Tennent’s to help them grow their businesses through the use of Social Media and PR. The brewer has announced it will be running the first of a series of free Social Media & PR workshops for the Scottish licensed trade at Drygate Brewery in Glasgow on Thursday 20 October from 11am-4pm, with a view to rolling these out across the country in the coming months.

Tennent’s have picked up numerous awards for their PR and digital campaigns and the brewer / wholesaler’s respective PR and digital agencies Wire and Bright Signals will deliver the day, which will take place at Drygate Brewery in Glasgow. Customers looking to participate can register at :digitalday@tennents.com

The company decided to develop this initiative after conducting a survey with hundreds of licensees into the use of social media by the trade. The survey revealed that  almost 20% of licensed premises in Scotland do not use social media and of those that do, over 60% rated their presence on the various available channels as very poor.  Further, over 80% of businesses who took part indicated they were taking no steps to secure PR coverage and over half of those who were rated their ability to do so as very poor.

Tennent’s has used the results of the survey to shape the content of the workshops to ensure attendees get the most from it based on their business needs and level of knowledge.

Carolyn Bishop, (pictured) Digital Marketing Manager at Tennent’s comments, “Our objective is to support pubs, clubs, hotels and restaurants in growing their businesses and encourage a thriving industry.”

She continued, “The results of our survey show there is a role for a business like Tennent’s, committed to supporting the on trade, to take the lead in helping Scotland’s licensed trade and make the most of the tools they have available to attract people to their outlets. We will apply the learnings and results from our own successful digital and PR programmes to help develop the capability, understanding and use of social media and PR to benefit the trade in Scotland. Demand for places on this first Workshop will be high, with registrations closing on 13th October – please register via digitalday@tennents.com” http://www.tennents.com


Orry Shand named Chef of the Year at ScotHot

Mon 18th March 2019

Orry Shand, of Entier, won Scottish Chef of the Year at this year’s ScotHot at Glasgow’s SECC, sponsored by Brakes Sco... Read more.

Average spend on late-night out increases 15.5% to almost £70

Mon 18th March 2019

The average spend on a late-night out has increased 15.5% to £68.68, according to the latest Deltic Night Index, compared with £59.49 for ... Read more.

Scottish chefs set out vision to reform hospitality industry 

Thu 14th March 2019

More than 60 chefs and cooks from across Scotland have pledged their support to a new culinary manifesto, which aims to reform Scotland’s ... Read more.

SCALA boss welcomes Brexit delay

Thu 14th March 2019

Theresa May will make a third attempt to get her EU withdrawal deal through Parliament in the next week after MPS voted to reject a no-deal ... Read more.

Historic Auchtermuchty pub on the market

Wed 13th March 2019

The Forest Inn in Auchtermuchty is now on the market with offers invited for the three-storey property. Christie’s and Co in Edinburgh is ... Read more.

Hotfoot it to ScotHot

Wed 13th March 2019

Which licensee worth his or her salt isn’t looking for an opportunity to meet with suppliers, network with others to share ideas and i... Read more.

BUZZWORKS RETAINS ITS PLACE ALONGSIDE THE BEST IN UK 

Tue 12th March 2019

Buzzworks Holdings has been named in The Sunday Times 100 Best Companies to Work for in the UK for the fourth consecutive year. It recognise... Read more.

Edinburgh Craft Beer Festival returns for 2019 with foodie focus

Tue 12th March 2019

Edinburgh Craft Beer Festival returns to the city this May, from Friday 24 – Saturday 25 May, with a special foodie focus. It’s... Read more.

SCOTTISH LICENSEES RECOGNISED AT STAR AWARDS

Mon 11th March 2019

The achievements of top Scottish licensees were celebrated at Star Pubs & Bars’ annual Star Awards. The awards were the biggest ever h... Read more.

ScotHot study shines spotlight on mental health in hospitality sector

Mon 11th March 2019

Nearly 60% of people working in Scotland’s hospitality industry have experienced mental health problems at work, a new national survey has... Read more.

The Beer and Now

Thu 7th March 2019

It’s the world’s most popular drink after water and tea. There’s even a crater on the moon named after it. We’re talking about beer ... Read more.

BREWDOG LAUNCHES ITS FIRST DRAFT HOUSE PUB IN ABERDEEN

Thu 7th March 2019

BrewDog debuts its new Draft House pub called The Hop & Anchor, on Exchange Street, in its home city of Aberdeen, on Friday 8th March. I... Read more.

Whisky storms to the top of Knight Frank Luxury Investment Index with 40% annual growth

Thu 7th March 2019

The Wealth Report 2019 reveals that new entrant whisky has topped the Knight Frank Luxury Investment Index (KFLII), surging in value by 40% ... Read more.

QUILMES REFRESH AND NEW NAME

Wed 6th March 2019

Morgenrot’s Argentine beer brand Quilmes has undergone a full brand revamp including a new packaging makeover of its bottles and cans, and... Read more.

GREEN INK FOR PILSNER

Wed 6th March 2019

Carlsberg UK has unveiled a new, ‘better’ Carlsberg Danish Pilsner to minimise its environmental impact, with sustainable packaging and ... Read more.

Star Pubs & Bars injects £960,000 investment into four Edinburgh pubs

Tue 5th March 2019

Two multiple operators are undertaking major investments with Star Pubs & Bars as part of a £960,000 investment in four Edinburgh pubs ... Read more.

COUNTING HOUSE DOME RESTORATION

Tue 5th March 2019

The historic centre-piece domed ceiling at The Counting House in Glasgow’s George Square, Wetherspoon’s first pub in Scotland that opene... Read more.

Design Focus: The Crescent

Tue 5th March 2019

It’s been a long time coming, but Bubbles and Rahul Randev of the R Group have finally unveiled their latest Glasgow venture, The Crescent... Read more.

Design Focus: Cold Town House

Tue 5th March 2019

Bucket loads of divine design inspiration evidently rained down on Tibbatts Abel, the people responsible for the look and feel of Cold Town ... Read more.

Diageo launches new series of films to celebrate 2019 International Women’s Day

Mon 4th March 2019

As the world comes together this International Women’s Day on March 8th to celebrate #BalanceforBetter Diageo has released a new seri... Read more.