Heineken goes wild with new lager
Heineken has introduced H41°, a limited edition wild lager brewed using a rare yeast from Patagonia.
The 5.3% ABV lager is the first expression from the brand’s Wild Yeast Lager Collection. This is the result of Heineken’s master brewers’ experimentation with the recently discovered ‘mother’ of the Heineken A-yeast, which has long been central to the lager’s unique flavour.
Master Brewer Willem van Waesberghe (pictured above) has been working with the new yeast to unlock a spectrum of flavours.
David Lette, Heineken Brand Director, said, “We’re very excited to be launching H41° to the on-trade. Heineken has more than 150 years of passion for beer and brewing mastery, which we’ve previously never spoken about, so we are in a perfect position to explore different tastes and flavours, offering outlets something new for their customers to try.”
H41° has been initially launched on draught across Laine Pub Company outlets in London, with plans to expand availability in the future.