Heineken goes wild with new lager

December 19th, 2016 | Posted in: Beer,Brand News,News,Press Releases

Heineken has introduced H41°, a limited edition wild lager brewed using a rare yeast from Patagonia.

The 5.3% ABV lager is the first expression from the brand’s Wild Yeast Lager Collection. This is the result of Heineken’s master brewers’ experimentation with the recently discovered ‘mother’ of the Heineken A-yeast, which has long been central to the lager’s unique flavour.

Master Brewer Willem van Waesberghe (pictured above) has been working with the new yeast to unlock a spectrum of flavours.

David Lette, Heineken Brand Director, said, “We’re very excited to be launching H41° to the on-trade. Heineken has more than 150 years of passion for beer and brewing mastery, which we’ve previously never spoken about, so we are in a perfect position to explore different tastes and flavours, offering outlets something new for their customers to try.”

H41° has been initially launched on draught across Laine Pub Company outlets in London, with plans to expand availability in the future.


Borthwick Castle’s head chef to champion Scotland in National Chef of the Year

Tue 21st May 2019

Derek Johnstone, Head Chef at Borthwick Castle in Midlothian, is the only Scottish chef to have reached the semi-finals of this year's Natio... Read more.

DOUNE CASTLE IN STIRLING RENAMED TO CELEBRATE LEGACY OF GAME OF THRONES

Tue 21st May 2019

Pubs in Stirlingshire may get a boost from an influx of Game of Thrones fans making pilgrimages to the area.... Read more.

Plans submitted to re-open Glasgow’s Cabin restaurant

Tue 21st May 2019

Plans have been submitted with Glasgow City Council to re-open the Cabin restaurant on Dumbarton Road in the Whiteinch area of the city. It ... Read more.

Bloc+ pops up on former Nonya site

Mon 20th May 2019

Bloc pop-ups on former Nonya site John Burns, owner of Bloc+ on Bath Street in Glasgow has opened a Bloc pop-up on the site of the former N... Read more.

First Minister Nicola Sturgeon officially opens new McQueen Gin distillery

Mon 20th May 2019

First Minister Nicola Sturgeon has officially opened McQueen Gin's brand-new 6,200²ft distillery in Callander. ... Read more.

WINE AND TEA BAR OPENS

Mon 20th May 2019

The Chaumer is a recently opened teahouse and wine bar for Edinburgh’s Queen Street – with a very interesting back story. ... Read more.

New owners at Braeval Hotel

Thu 16th May 2019

Paul and Lyndy Geddes have taken over the Braeval Hotel and Bandstand Bar and Restaurant in Nairn. Lyndy was previously a director in an omb... Read more.

Max McFarlane joins the Ardgowan Distillery team

Thu 16th May 2019

Whisky maker Max McFarlane has joined the Ardgowan Distillery team – with a plan to create and release a new series of whiskies later thi... Read more.

McEwan’s Lager relaunches

Wed 15th May 2019

The new look McEwan’s Lager launches in on-trade this month.... Read more.

Today’s your last chance to enter the Glenfarclas Highland Single Malt 105’ Cask Strength Cocktail Competition!

Wed 15th May 2019

Today’s the cut-off for entering the Glenfarclas Highland Single Malt ‘105’ Cask Strength Cocktail Competition – so get your... Read more.

Brand News: Avva Scottish Gin

Wed 15th May 2019

CASK FINISH GIN FROM AVVA SCOTTISH GIN AVAILABLE TO TRADE CUSTOMERS FOR THE FIRST TIME The latest release of Cask Finish Gin from the brand ... Read more.

Brand News: Loch Lomond Whiskies

Wed 15th May 2019

Loch Lomond Whiskies’ Loch Lomond 12 Year Old Single Malt Scotch Whisky has triumphed at the Bartenders’ Brand Awards, including the to... Read more.

Mixologists causing a stir

Tue 14th May 2019

Today we profile DANIEL ELPHINSTONE of Orchid in Aberdeen and DAVID GODDARD of Bar One, Inverness.... Read more.

Mixologists causing a stir

Mon 13th May 2019

Today it's the turn of DIMI SAVVAIDIS The King of Islington Dundee and DANNY MCMANUS Kelvingrove Cafe Glasgow .... Read more.

WEST Brewery initiates employee ownership scheme

Mon 13th May 2019

WEST Brewery founder Petra Wetzel has established a Share Incentive Plan (SIP) and placed an initial 10% of the company’s shares into... Read more.

SCOTTISH GOVERNMENT’S 20P DEPOSIT RETURN SCHEME GETS MIXED REACTIONS FROM LICENSEES AND TRADE BODIES

Thu 9th May 2019

The Scottish government‘s Deposit Return Scheme (DRS) of 20p has been branded ‘ridiculous’ by one licensee, while others t... Read more.

New look for The Ploughman

Thu 9th May 2019

The Plough constellation is also known as The Big Dipper and the new-look bar at The Ploughman in Peterculter is hopefully set for anything ... Read more.

HIDE YOUR WHEESHT

Thu 9th May 2019

So far, the secret location of Glasgow’s only underground speakeasy, Wheesht, has been kept under wraps. ... Read more.

Mixologists causing a stir

Thu 9th May 2019

This month we profile 10 of the best and today it's the turn of Jamie Swift of Edinburgh's Dragonfly and Sarah Berardi of Draffens in Dunde... Read more.

Dundee’s Blue Room

Wed 8th May 2019

AJ McMenemy, the operator behind the Dundee-based Macmerry 300 group that owns The King of Islington, Abandon Ship and Bird & The Bear has o... Read more.