Budweiser Budvar teams with cider brands
Czech beer giant Budweiser Budvar is expanding its UK portfolio after forming strategic partnerships with UK cider brand, Cidersmiths, and Angioletti UK, the sales office for craft Italian cider and beer producer LM Melchiori.
Now Budweiser Budvar UK’s sales team will sell the partner brands alongside its own portfolio of premium Czech beers.
Simon George, Managing Director, Budweiser Budvar UK Ltd, said, “We see these partnerships as an extension of our core values of authenticity, provenance and quality.
“The trends in the UK cider market highlight the move towards credible premium products and both Cidersmiths and Angioletti answer that consumer demand.”
Will Austin, Cidersmiths Co-founder, added, “The profile of Budweiser Budvar consumers is very similar to Cidersmiths, and our collaboration will help put both brands in front of more of those drinkers.
“Cidersmiths has delivered exponential growth in 2016. The deal with Budweiser Budvar gives us the resources to step up to the next level and beyond.”
Supply arrangements for all existing customers will remain unchanged.
Latest posts by Laura Smith (see all)
- Design Focus: The Beer Kitchen - 03/05/2017
- Industry offers strong response to Budget - 08/03/2017
- GMs making their mark: Lynda McGaw, The Parkville Hotel, Blantyre - 07/03/2017