Heineken launches new craft beer brand

March 2nd, 2017 | Posted in: News

Heineken has moved into craft beer with its new beer brand Maltsmiths Brewing, launched this month in the UK on-trade.

The two-strong range currently includes a Bavarian-style Pilsner and American-style IPA. Both are 4.6% ABV and available in 330ml cans and bottles, and on draught.

Sam Fielding, who heads up the new beer team at Heineken, said the project aimed to encourage an “untapped market” of millions of beer drinkers yet to discover more flavoursome craft beers.

He said, “The fact is, 75% of beer drinking consumers have never tried what is commonly referred to as ‘craft beer’.

“This is about getting curious beer drinkers into the category and expanding their repertoire with more flavoursome beers – which will be a springboard for them to discover beers from the 1,500 breweries in the UK.

“This is about supporting our customers and growing the category for the entire industry. We can have a positive impact on this sector of the market.”

Maltsmiths Pilsner is “crisp and clean with pine and citrus notes and an earthy hoppy character” while Maltsmiths IPA has “a caramel base with overlying hop notes of citrus, grapefruit, tropical fruits and pine”.

‘Maltsmiths’

The beers were developed by Heineken’s first two ‘Maltsmiths’, Alex Brandon-Davies and Sarah Bartels using cutting-edge equipment at the award-winning Caledonian Brewery in Edinburgh.

Brandon-Davies says, “I was really excited when I was given the opportunity to work on this project. We wanted to brew beers that would appeal to the beer-curious but for whatever reason, have yet to experiment.

“Using citrus-flavoured hops – namely Centennial, Chinook and Columbus hops – we’re hoping that drinkers will love the fuller flavours and it will be their first step into experimenting with beers from the hundreds of other breweries in the UK.”

Both products are priced £4.70 per pint in the on-trade.


UK’s First Gin Garden Tours to Launch in Edinburgh

Fri 22nd February 2019

Edinburgh-based distillery, The Old Curiosity, is offering customers the opportunity to see the gin-making process for themselves, with the ... Read more.

CAMRA crowns two Edinburgh pubs joint first in 2019 Pub of the Year competition

Fri 22nd February 2019

The Edinburgh and South-East Scotland branch of beer and pub campaigning group, Campaign for Real Ale Members (CAMRA) has announced that the... Read more.

SCOTTISH BEER & PUB ASSOCIATION (SBPA) WELCOMES NEXT STEPS IN DEPOSIT RETURN SCHEME PROCESS

Thu 21st February 2019

The Scottish Beer & Pub Association has welcomed the acknowledgement of key issues for the nation’s pubs and brewers in the public ana... Read more.

Isle of Harris named Scotland’s favourite gin in consumer survey

Wed 20th February 2019

It scooped the best gin gong at last year’s Scottish Bar and Pub Awards, organised by DRAM, and an online survey of Scotland’s g... Read more.

Bacardi stockpiling alcohol ahead of Brexit

Wed 20th February 2019

Bacardi has revealed it is stockpiling alcohol ahead of Brexit.... Read more.

UK pub closure rate slows to 14.5 a week, says CAMRA

Tue 19th February 2019

The rate of pub closures in Scotland, England and Wales has slowed to 14.5 a week but the figure ‘still remains too high’, the C... Read more.

More than one-third of UK diners admit to restaurant ‘no-shows’ with 16 to 24-year-olds worst culprits

Tue 19th February 2019

No-shows are a thorn in the side for every restaurateur and the latest research from OpenTable has identified the worst offenders. With more... Read more.

BrewDog reveals more details of first Development Fund partnership

Tue 19th February 2019

BrewDog has revealed more details of its partnership with Crowns & Hops – the American craft beer brand that will be the first benefic... Read more.

New gin to help raise funds for Doddie Weir’s MND charity

Mon 18th February 2019

English spirits ­producer 45 West Distillers, which produces Burleighs Gin, is working with ­Scottish rugby ­legend Doddie Weir’s chari... Read more.

Absolut creates new bottle label in support of LGBT+ History Month

Mon 18th February 2019

Absolut vodka has taken ink used in hate signs from around the world to create a new limited edition bottle to celebrate LGBT+ History Month... Read more.

All four Majors live on Sky Sports in a spectacular 2019 beginning with the Masters Tournament in April

Mon 18th February 2019

The drama and emotion of all four Majors will come to life for Sky Sports customers this year as the biggest names in golf hunt down the mos... Read more.

William Grant & Sons announce new Chief People Officer

Thu 14th February 2019

William Grant & Sons has appointed Kerry Christie as its Chief People Officer effective June 2019. Kerry will be based in Scotland and w... Read more.

Andy McCue to step down as The Restaurant Group boss

Thu 14th February 2019

The Restaurant Group, whose brands include Frankie & Benny’s, Wagamama and Chiquito, has announced that chief executive Andy McCue... Read more.

Scotch Whisky exports on the up in 2018

Thu 14th February 2019

Official figures from HM Revenue and Customs (HMRC) have revealed a strong year for Scotch Whisky exports in 2018, with global growth by bot... Read more.

Year-on-year revenue growth of over 300% for Scottish craft gin brand McQueen Gin

Wed 13th February 2019

Stirlingshire-based true craft spirit brand McQueen Gin has announced year-on-year revenue growth figures of over 300%. ... Read more.

BrewDog reveals more details of first US bar outside Ohio

Wed 13th February 2019

Scottish brewer BrewDog has revealed more details of the ‘Doghouse’ bar it will open in Indianapolis, which will be its first US... Read more.

Buzzworks Holdings reports another year of growth

Tue 12th February 2019

Buzzworks Holdings has reported an increase in turn over, up 9 per cent from £14.8m to £16.2m, for 2018.... Read more.

Diageo submits plans for flagship Johnnie Walker visitor attraction in Edinburgh

Tue 12th February 2019

Diageo has announced that plans have been formally submitted for the flagship Johnnie Walker visitor centre in Edinburgh. The Edinburgh attr... Read more.

McGinty’s Group set to serve up £500k bar and restaurant in Aberdeen

Mon 11th February 2019

The McGinty’s Group has lodged plans with Aberdeen City Council to transform the former Esslemont and Macintosh (E&Ms) department stor... Read more.

Beer sales in UK on-trade up, says BBPA Beer Barometer

Mon 11th February 2019

Sales of beer in the on trade increased by 0.1% on full year 2017 sales, according to the latest Beer Barometer sales data from the British ... Read more.