New App brings history of Dewar’s Aberfeldy Distillery to life

April 14th, 2017 | Posted in: News

Visitors to Dewar’s Aberfeldy Distillery in Perthshire can now utilise a specially created app to bring the historic archives of the distiller to life.

The creation of the experience, the first of its type for a Scotch whisky distillery, was inspired by similar innovations in some of the world’s leading museums and art galleries. Visitors to the distillery’s heritage exhibition can now use iPads to utilise the app which allows them to build their own experience rather than listen to the audio tour previously offered. Users are also able to view items that, due to their fragility, are not currently on display to the public.

The app uses the latest technology to recognise visual ‘trigger points’, accessing additional information, imagery, sound and video when held over them. Provided in 11 languages, the app also enhances the experience for the distillery’s many overseas visitors.

Jonathan Wilson, Visitor Operations Manager, comments, “It’s exciting to see our historical archives presented in such a contemporary way. Whilst an iPad can never replace the personal interaction provided by our distillery tours, the new experience is a wonderful added bonus that allows whisky lovers, visitors and locals alike to delve deeper into the Dewar’s story.”

Developed by Glasgow creative branding and digital agency Contagious, the app uses a simple interface with icons on screen to access specific room-based content throughout heritage exhibition. Access to the heritage exhibition and use of an iPad is included in all the distillery’s tour options, which also offer a guided tour through whisky production and the atmospheric warehouse, before a whisky tasting.  http://www.dewars.com

The following two tabs change content below.
Susan Young
Susan Young is a journalist who has spent the last 20 years editing the DRAM. Prior to that, she spent a decade working in Public Relations and Events dealing with clients as diverse as Cumbernauld Development Agency and James Burrough Distillers. Her knowledge of the Scottish licensed trade is extensive and she also instigated the first ever Scottish licensed trade awards which have evolved into the Scottish Bar and Pub Awards.


Alcohol Stats Receive Mixed Response

Thu 22nd June 2017

Scottish drinkers are learning lessons but are not there yet according to NHS Health Scotland’s latest report. Although it revealed th... Read more.

Greene by Name, Greene by Nature

Wed 21st June 2017

Belhaven owners, Greene King, is aiming to send zero waste to landfill by 2020. This ambitious target follows a partnership last year with w... Read more.

Star Pubs & Bars Invest in Dundee

Sat 10th June 2017

Heineken’s Star Pubs & Bars has earmarked £500K to invest in Dundee’s Mercantile Pub as well as The Gunners Bar in Broughty Ferry. ... Read more.

Round up – June 2017

Sat 10th June 2017

Round up DRAM June The Scottish Licensed Trade Benevolent Society, The BEN, raising £4,500 at its ‘Fashion and Fizz’ event held last mo... Read more.

Dembele Officially Opens Harry’s Bar

Fri 9th June 2017

Celtic legend Harry Hoods family business, The Lisini Pub Co, have opened a new Uddingston bar and named it after Harry as a surprise. The b... Read more.

£250K Refurb for the Long House in Kilmarnock

Wed 7th June 2017

 The Long House in Kilmarnock, owned by Buzzworks Holdings, has just revealed the results of a £250K revamp. During the refurbishment the ... Read more.

Blueberry & Lime Lands in the On-trade

Wed 7th June 2017

Kopparberg has expanded its fruit cider family with the arrival of Blueberry & Lime. It is the latest introduction to the signature rang... Read more.

Licensed Trade News – June 2017

Tue 6th June 2017

 John Bryden Perth licensee John Bryden and daughter Georgia were thrilled to meet Jools Holland after sponsoring his Perth Concert Hall s... Read more.

Double Gold for the Glasgow Distillery at the World Spirit Awards

Tue 6th June 2017

Glasgow Distillery is the first gin and single malt distillery since 1902 received two golds at The World Spirit Awards. It received a doubl... Read more.

Douglas Laing see Profits Increase

Mon 5th June 2017

Family owned Scotch Whisky specialist Douglas Laing has revealed that profits increased 17% to £1.6m in 2016. Double digit growth three yea... Read more.

Design Focus: Taphouse Bar & Kitchen

Mon 5th June 2017

Stroll down Argyle Street into the heart of Finnieston nowadays and you’re met with an almost bewildering choice of venues. From the trend... Read more.

Profits fall for Tennent’s Owner C&C

Sun 4th June 2017

Tennent’s owners C&C Group, in their results to the 28th February 2017, have revealed that net revenues decreased 6.9% to €559.5m, m... Read more.

Design Focus: Ardnamurchan

Sun 4th June 2017

A new Scottish restaurant Ardnamurchan has opened opposite the Theatre Royal at the northern end of Hope Street in Glasgow. Its predecessor... Read more.

Sue Says – June 2017

Sat 3rd June 2017

There’s definitely sea change happening when it comes to people moving on… Ken, Kenny, Kenneth McGown of Star Pubs & Bars, after... Read more.

Magners Campaign to Seize the Summer

Sat 3rd June 2017

Cider brand Magners is drawing our attention to the fact that summer will be two days shorter this year! The brand, as a result, is campaign... Read more.

Design Focus: Cocktails & Steaks

Sat 3rd June 2017

Ferocious, cleaver-wielding gang boss Bill “The Butcher” Cutting, played by Daniel Day-Lewis in Hollywood blockbuster Gangs of New York,... Read more.

Glenmorangie Reintroduces Native Oysters to the Dornoch Firth

Fri 2nd June 2017

A ground-breaking environmental project pioneered by Glenmorangie has seen Native European oysters reintroduced to coastal waters around it... Read more.

Summer Drinks

Thu 1st June 2017

Have a wee read of some fun facts about summer and some recommendations for summer drinks. The phrase “dog days of summer”, often used t... Read more.

Design Focus: Maggie Mays

Thu 1st June 2017

Glasgow rock n’ roll institution Maggie Mays has turned up the volume with a £400k makeover commissioned by Oli Norman and Stephen White,... Read more.

Greene King raises £3m for Macmillan Cancer Support

Thu 25th May 2017

Greene King pubs throughout the UK have helped raise £3 million for its charity partner, Macmillan Cancer Support over the past five year... Read more.