Summer Drinks

June 1st, 2017 | Posted in: Drinks

Have a wee read of some fun facts about summer and some recommendations for summer drinks.

The phrase “dog days of summer”, often used to describe sweltering hot days, has more to do with stars than dogs – it actually refers to the weeks in late July and early August when the star Sirius (Dog Star) begins to rise in the sky just before the sun. The star was so bright the Romans believed it gave extra heat to the sun and was responsible for the hot weather.

The word “summer” comes from the Old English names for the season – “sumor”.

More thunderstorms occur during the summer than at any other time of the year and they are most likely to occur in the south east of England.

The highest temperature ever recorded in Scotland was 32.9C at Greycook, in the Scottish Borders, on August 9, 2003.

In the summer heat, the iron in the Eiffel Tower in Paris, France, expands, making the iconic monument grow by up to six inches.

Scotland has seen strong growth in flavoured cider, with mainstream flavoured cider doubling in size. This is driven by Strongbow Dark Fruit (+240% YoY volume growth). Premium flavoured cider is also in volume growth of 24% (Heineken).

25% of Scots have drunk a pre-mixed drink in a bottle (like WKD, Smirnoff Ice) in the last 12 months, 23 % have drunk a pre-mixed drink in a can (like gin and tonic, vodka and cranberry) and 19% have enjoyed a cocktail ‘freeze and squeeze’ (like Smirnoff Sorbets, Parrot Bay) (Mintel White Spirits & RTDs report December 2016).

Kopparberg Mixed Fruit is the best-selling packaged cider variant in the On Trade, followed by Kopparberg Strawberry & Lime (CGA Packaged Cider Report, Total GB, Volume Sales, MAT TY to 03.12.16)

34% of Scots would be interested in buying Vodka flavoured with real fruit juice and 32% of Scots would be interested in buying flavour-infused Vodka, while 24% would be interested in buying gin flavoured with fruit (Mintel Interest in White Spirits & RTDs report December 2016).

There is potential for non-alcoholic cocktails to grow further if operators make them as visually appealing as their alcoholic counterparts and the trend for ‘healthy’ cocktails containing superfoods will likely continue (Britvic Soft Drinks Review 2017).

Pimms was first served at an oyster bar in London in the 1800s as a digestif. The home-made concoction was mixed by a Mr Pimm, and served in a small tankard. Today it is served in a high ball glass – so there is plenty of room for the strawberry, cucumber and mint garnish.

Summer Drinks

56% of Scots would choose cider or beer when drinking outside in the sun (at a barbecue for example), 12% would opt for wine while 6% would go for sparkling wine (Mintel Alcoholic Drinks Review July 2016).

Italian beer, Menabrea, recently launched a table-top dispense unit which can be used without the need for a cellar. The unit simply connects to gas and a keg meaning outlets can pour cold pints of Menabrea outdoors, a fantastic addition to any outlet with an outdoor terrace or beer garden.

Summer Drinks

“Apple cider remains top of the tree in Scotland, making up approx. 60% of total cider sales. Within the apple sector, Magners Original is the number one in packaged and number two in draught.”

–  Paul Condron, Marketing Director, Magners

Summer Drinks

36% of Scots would be interested in buying a pre-mixed drink made with real fruit juice, while 23% would be interested in buying a low-calorie pre-mixed drink and 24% of us would be interested in buying a pre-mixed drink made with all-natural ingredients (Mintel Interest in White Spirits & RTDs report December 2016).

Recent CGA data shows in terms of volume share, Tennent’s Lager is six times that of the nearest draught lager in the Scottish on-trade, meaning Tennent’s Lager is a brand that is guaranteed to generate sales and should be at the forefront of any draught range.

The following two tabs change content below.

DRAM News Team

Editor at DRAM Magazine
DRAM magazine is Scotland’s leading monthly licensed trade magazine. It has been dedicated exclusively to the on-trade in Scotland for the past 23 years. It is independently owned, edited and published in Scotland. The DRAM is innovative, creative and original. First with the news, and the people in the news. Covering all the latest information on pubs, bars, clubs, restaurants and hotels in Scotland.

Latest posts by DRAM News Team (see all)


Alcohol Stats Receive Mixed Response

Thu 22nd June 2017

Scottish drinkers are learning lessons but are not there yet according to NHS Health Scotland’s latest report. Although it revealed th... Read more.

Greene by Name, Greene by Nature

Wed 21st June 2017

Belhaven owners, Greene King, is aiming to send zero waste to landfill by 2020. This ambitious target follows a partnership last year with w... Read more.

Star Pubs & Bars Invest in Dundee

Sat 10th June 2017

Heineken’s Star Pubs & Bars has earmarked £500K to invest in Dundee’s Mercantile Pub as well as The Gunners Bar in Broughty Ferry. ... Read more.

Round up – June 2017

Sat 10th June 2017

Round up DRAM June The Scottish Licensed Trade Benevolent Society, The BEN, raising £4,500 at its ‘Fashion and Fizz’ event held last mo... Read more.

Dembele Officially Opens Harry’s Bar

Fri 9th June 2017

Celtic legend Harry Hoods family business, The Lisini Pub Co, have opened a new Uddingston bar and named it after Harry as a surprise. The b... Read more.

£250K Refurb for the Long House in Kilmarnock

Wed 7th June 2017

 The Long House in Kilmarnock, owned by Buzzworks Holdings, has just revealed the results of a £250K revamp. During the refurbishment the ... Read more.

Blueberry & Lime Lands in the On-trade

Wed 7th June 2017

Kopparberg has expanded its fruit cider family with the arrival of Blueberry & Lime. It is the latest introduction to the signature rang... Read more.

Licensed Trade News – June 2017

Tue 6th June 2017

 John Bryden Perth licensee John Bryden and daughter Georgia were thrilled to meet Jools Holland after sponsoring his Perth Concert Hall s... Read more.

Double Gold for the Glasgow Distillery at the World Spirit Awards

Tue 6th June 2017

Glasgow Distillery is the first gin and single malt distillery since 1902 received two golds at The World Spirit Awards. It received a doubl... Read more.

Douglas Laing see Profits Increase

Mon 5th June 2017

Family owned Scotch Whisky specialist Douglas Laing has revealed that profits increased 17% to £1.6m in 2016. Double digit growth three yea... Read more.

Design Focus: Taphouse Bar & Kitchen

Mon 5th June 2017

Stroll down Argyle Street into the heart of Finnieston nowadays and you’re met with an almost bewildering choice of venues. From the trend... Read more.

Profits fall for Tennent’s Owner C&C

Sun 4th June 2017

Tennent’s owners C&C Group, in their results to the 28th February 2017, have revealed that net revenues decreased 6.9% to €559.5m, m... Read more.

Design Focus: Ardnamurchan

Sun 4th June 2017

A new Scottish restaurant Ardnamurchan has opened opposite the Theatre Royal at the northern end of Hope Street in Glasgow. Its predecessor... Read more.

Sue Says – June 2017

Sat 3rd June 2017

There’s definitely sea change happening when it comes to people moving on… Ken, Kenny, Kenneth McGown of Star Pubs & Bars, after... Read more.

Magners Campaign to Seize the Summer

Sat 3rd June 2017

Cider brand Magners is drawing our attention to the fact that summer will be two days shorter this year! The brand, as a result, is campaign... Read more.

Design Focus: Cocktails & Steaks

Sat 3rd June 2017

Ferocious, cleaver-wielding gang boss Bill “The Butcher” Cutting, played by Daniel Day-Lewis in Hollywood blockbuster Gangs of New York,... Read more.

Glenmorangie Reintroduces Native Oysters to the Dornoch Firth

Fri 2nd June 2017

A ground-breaking environmental project pioneered by Glenmorangie has seen Native European oysters reintroduced to coastal waters around it... Read more.

Summer Drinks

Thu 1st June 2017

Have a wee read of some fun facts about summer and some recommendations for summer drinks. The phrase “dog days of summer”, often used t... Read more.

Design Focus: Maggie Mays

Thu 1st June 2017

Glasgow rock n’ roll institution Maggie Mays has turned up the volume with a £400k makeover commissioned by Oli Norman and Stephen White,... Read more.

Greene King raises £3m for Macmillan Cancer Support

Thu 25th May 2017

Greene King pubs throughout the UK have helped raise £3 million for its charity partner, Macmillan Cancer Support over the past five year... Read more.