Magners Campaign to Seize the Summer
Cider brand Magners is drawing our attention to the fact that summer will be two days shorter this year! The brand, as a result, is campaigning for consumers to ‘Seize the Summer,’ with a new marketing campaign which will see the brand offer 400 holiday, in conjuction with Easyjet, worth up to the value of £1,000. The promo will be featured on-pack and in selected bars from July. Hundreds of summer-themed prizes will be up for grabs throughout the four-month campaign, which kicked off in London. However we are assured that the scantily-clad lads, who were encouraging people to ditch their commuter wear, and don shorts, will be making their way to Scotland too! Lucky us!
Paul Condron, Marketing Director at Magners said, “It’s time to ditch distractions; we need to get out of work on-time, switch off our televisions and put down our phones. Summer’s not long enough at the best of times – but we can’t afford to waste a moment of it this year.”