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Carlsberg UK and Brooklyn Brewery take over London Fields Brewery

July 3rd, 2017 | Posted in: beer,Brand News

The Hackney-based brewers will continue to operate as an independent business but will now be part of Carlsberg’s  House of Beers brand and sales division, which also took on UK distribution of Brooklyn Brewery products in February.

Established in 2011, London Fields made their name via their popular craft beers including Craft Lager, Easy IPA and Shoreditch Triangle IPA. The specifics of the deal will entail Brooklyn working together with London Fields on taste and innovation and investment made to return the brewing process to the brewery’s original home under the railway arches in Hackney, instead of the current arrangement which sees the beer produced elsewhere with an outside partner.

Carlsberg UK CEO Julian Momen stated, “We’re thrilled to add London Fields Brewery to our growing portfolio of great quality craft and speciality beers. Our customers, and specifically those in London and other major cities, are looking to us to offer them the best possible range of interesting craft beers – and we think that, with nurturing, London Fields Brewery has huge potential. It’s the right move for us as we build a credible craft portfolio.”

Carlsberg UK’s current range of beers features Carlsberg, Carlsberg Export, Poretti, Grimbergen, Celia and Tuborg, and they also hold the UK brand license for San Miguel and Mahou. Brooklyn, meanwhile, are the USA’s 11th largest craft brewery by volume, with an emphasis on supporting music and the arts from their home in the Williamsburg district of Brooklyn.

Their CEO, Eric Ottaway, commented, “We’re excited to be able to work closely with this great London-based craft brewery. The range of beers, their eye-catching artwork and the great location of the brewery in Hackney makes for a fantastic platform. London Fields Brewery is surrounded by a thriving creative community that reminds us of home, and we’re looking forward to becoming part of it.”

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DRAM News Team

Editor at DRAM Magazine
DRAM magazine is Scotland’s leading monthly licensed trade magazine. It has been dedicated exclusively to the on-trade in Scotland for the past 23 years. It is independently owned, edited and published in Scotland. The DRAM is innovative, creative and original. First with the news, and the people in the news. Covering all the latest information on pubs, bars, clubs, restaurants and hotels in Scotland.


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