July Brand News: Cocktails

July 15th, 2017 | Posted in: Uncategorized

FINNIESTON COMPANY TOASTS LAUNCH OF NEW WHISKY COCKTAILS

Glasgow-based drinks firm has announced the launch of a new range of unique Scotch whisky-blended cocktails.

The Finnieston Distillery Company – formerly known as Dram2O – has launched its ready-to-drink Scotch whisky cocktails across the UK and is currently in negotiations with a number of on-trade outlets. The base for the drinks is Finnieston Distillery Company’s own premium blended Scotch whisky, created in partnership with specialist Scotch blenders, Douglas Laing & Co.

market first, the cocktails have been created in line with Scotch whisky’s international reputation and provenance, but are also designed to appeal to people who might not see themselves as traditional whisky drinkers.

Finnieston Distillery Company’s entrepreneurial management team is led by founder and CEO James Doig and the firm has already attracted significant funding support from a number of investors. James Doig commented, “Since we formed the business, our aim has been to take an innovative approach to Scotch whisky by creating high quality, convenient, ready to drink cocktails with a strong identity. Obviously, there are certain traditions around Scotch whisky drinking – we take the view that people should drink it how they want, not how they’re told to. We believe we’ve produced a range which combines the best elements of traditional and contemporary flavours.”

NEW MAHIKI COCONUT COCKTAILS

Three new Mahiki cocktails have been launched by Cellar Trends. The single serve 25cl cocktail cans – Treasure Chest, Pina Colada and Coconut Grenade are now available in the on-trade. All three feature Mahiki Coconut Rum liqueur as the base; this is a blend of Jamaican and Polynesian rums with Western Samoan coconuts. They follow the all-new Mahiki Coconut Rum liqueur which was launched in February 2017. The slim cocktail cans feature vibrant palm tree and exotic fruit designs and are distinctly coloured for each of the three cocktails. They come in cases of 24. The rum and new cocktails will be sampled to trade and consumers at rum festivals including Edinburgh.

For UK trade enquiries: sales@cellartrends.co.uk


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