Brand News: Beer
Heverlee Debuts Packaged Product
If you were in Edinburgh over the weekend of the 21st July you may have seen the transformation by Heverlee of the disused New Waverley arches into a Belgium themed micro festival. It boasted the summer beer garden lifestyle of the brand’s home country. Heverlee at New Waverley followed on from the Heverlee at Tontine pop-up Belgian beer café which ran during Glasgow’s Merchant City festival in 2015. The brand also showcased its new 330ml cans of Heverlee pils, the very first time Heverlee has been available in cans and bottles. The 330ml can will roll out widely across the on and off trade later in the year, with a 660ml bottle also set to be available soon.
Tennent’s to Serve up Summer Salvation
Tennent’s Lager has launched “Here to Serve”, a marketing campaign which sees the brand act like a public utility to make life easier for drinkers wherever and whenever possible, and at the same time raising a smile. Look out for the ‘Here To Serve’ message on large scale outdoor advertising, social media and so on. But in Scotland’s pubs, clubs, hotels and restaurants, Tennent’s Lager will bring to life “Here to Serve” by offering salvation to punters lacking scorching summer plans with prizes, including holidays to top destinations via their ‘Give us a Break’ promotion.
Running until 30.09.17, ‘Give us a Break’ will provide in-bar activity to punters purchasing a pint of Tennent’s. They will receive a scratch card to reveal a unique code, which they then enter into the Tennent’s website to reveal if they are a lucky winner. of a holiday. Ten holidays to far flung locations like Thailand and Jamaica, as well as 1000s of other prizes. In addition, there will also be a prize winning holiday passport photo booth touring Scotland, visiting a number of pubs from Ayr to Aberdeen, Paisley to Dundee. Drinkers just need to purchase a pint of Tennent’s and make their way to the “Give us a Break” booth for an opportunity to strike a pose and be in with the chance of winning a prize.
Fi Leonard, Customer Marketing Manager at Tennent’s said, “By partnering with Lastminute.com, 16 fabulous holidays are up for grabs, across the scratch card and photo booth activations. As well as holidays to top destinations, consumers have multiple opportunities to win limited edition Tennent’s summer accessories – this summers must have items!