Gordon’s Now Comes in Pink!
There’s now a pink version of Gordon’s Gin which has been created to appeal to a “new, younger, adult audience.” say owners Diageo GB. Tapping into the growing Pink Gin sub-sector, Gordon’s Premium Pink is served up in a tall, narrow bottle. Annalisa Tedeshi, Head of Gordon’s at Diageo GB, comments, “With the launch of Gordon’s Premium Pink, we’re entering a vibrant sub-sector. Pink Gin already accounts for 6% of total Gin volume.” She continued, “With this proven popularity, the strength of the well-established Gordon’s brand name and a delicious, refreshing taste, we’re confident that Gordon’s Premium Pink will prove successful with consumers and help to catapult Pink Gin into the mainstream.” Gordon’s Premium Pink will be supported a £2.1m marketing investment, including a targeted OOH, PR, digital and social media activity, under its ‘Shall We…’ campaign.