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Diageo to reopen Port Ellen and Brora Distilleries

October 9th, 2017 | Posted in: Drinks

Diageo are investing £35 million in reopening two mothballed distilleries – Port Ellen on Islay and Brora in Sutherland. The company announced its plans today (9th October) and a company’s statement said it was a “powerful statement of confidence in the future of Scotch whisky.”

It’s been 34 years since Brora and Port Ellen were closed, and since then the whiskies they produced have become some of the most highly prized and sought after liquids in Scotch whisky, renowned for exceptional quality and character; elevating the ghost distilleries to cult status amongst whisky enthusiasts and collectors.

For many years whisky fans around the world have called on Diageo to reopen these closed distilleries. The decision is partly a response to those demands from existing enthusiasts but it also reflects the strong growth in the single malt Scotch market and the opportunity to create new generations of whisky consumers.

Port Ellen Distillery on the famous whisky island of Islay, and Brora on the remote eastern coast of Sutherland, will both be reinstated to distil in carefully controlled quantities, with a meticulous attention to detail, replicating where possible the distillation regimes and spirit character of the original distilleries. Cask filling and traditional warehousing will also be included on the sites of both distilleries.

The distilleries will also have dedicated Brand Homes to welcome guests and they are expected to become iconic attractions in the Scottish tourism landscape, attracting whisky pilgrims from around the globe.

Dr Nick Morgan, Diageo’s Head of Whisky Outreach, announced the plans on behalf of the company, saying, “This is a truly exceptional moment in Scotch whisky. Port Ellen and Brora are names which have a uniquely powerful resonance with whisky-lovers around the world and the opportunity to bring these lost distilleries back to life is as rare and special as the spirit for which the distilleries are famous.

“Only a very few people will ever be able to try the original Port Ellen and Brora single malts as they become increasingly rare, so we are thrilled that we will now be able to produce new expressions of these whiskies for new generations of people to enjoy.

“Scotch whisky is Scotland’s gift to the world and the rebirth of these distilleries is a great gift to malt whisky lovers everywhere.”

David Cutter, Diageo President of Global Supply & Procurement, who is responsible for leading the capital investment programme to reinstate the distilleries, said, “This is no ordinary Scotch whisky distillery investment. This is a once in a lifetime opportunity to bring these iconic distilleries back to life.

“We will take great care to be true to the spirit of the original distilleries in everything we do and to operate them with all the knowledge, skill, craft and love of Scotch that our people and our company has gathered through centuries of whisky-making.”

While Cristina Diezhandino, Diageo’s global Scotch Category Director, said, ““It is thrilling that, as the spirit from the original distilleries becomes vanishingly rare, our distillers at Brora and Port Ellen will be carefully crafting new whiskies to delight and inspire new generations of Scotch lovers around the world.”

The new Brora and Port Ellen distilleries will be among Diageo’s smallest distilleries, capable of producing 800,000 litres of alcohol per year. They will replicate as closely as possible the previous taste profiles of Port Ellen and Brora, with medium peated character at both sites.

Subject to planning permission and regulatory consents, detailed design, construction and commissioning work, it is expected the distilleries will be in production by 2020.

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Susan Young
Susan Young is a journalist who has spent the last 20 years editing the DRAM. Prior to that, she spent a decade working in Public Relations and Events dealing with clients as diverse as Cumbernauld Development Agency and James Burrough Distillers. Her knowledge of the Scottish licensed trade is extensive and she also instigated the first ever Scottish licensed trade awards which have evolved into the Scottish Bar and Pub Awards.


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