Gordon & MacPhail relaunch whisky portfolio
Scotch whisky distiller Gordon & MacPhail has announced the relaunch of its portfolio of single malt Scotch whiskies with the streamlining of its existing portfolio into five distinct ranges: ‘Discovery’, ‘Distillery Labels’, ‘Connoisseurs Choice’,‘Private Collection’, and ‘Generations’.
The first range to be unveiled is ‘Connoisseurs Choice’, which celebrates its fiftieth anniversary this year.
Stephen Rankin, Director of Prestige and a fourth generation member of the Urquhart family, owners of Gordon & MacPhail comments, “Gordon & MacPhail has a 122-year history of forging strong and lasting relationships with distillers across Scotland and our loyal consumers. With four generations of experience in the whisky industry, we have continually evolved, innovated, and grown.
“As we begin a new chapter, we are streamlining our portfolio to make it more accessible for our consumers, placing their desire for products with heritage, authenticity, and provenance at the heart of each range. We want to take malt whisky lovers on a journey that will help them explore beyond their usual whisky choices.”
The newly refreshed ‘Connoisseurs Choice’ was first pioneered in 1968 by George Urquhart, second generation of the family, at a time when very few whiskies were bottled as single malts.
Stephen explains“, “When my grandfather launched ‘Connoisseurs Choice’, he was considered eccentric for taking such an innovative approach. This range provided an opportunity for whisky lovers to explore whiskies that had never previously been bottled as single malts. As a result, he is heralded as one of the pioneers of the single malt category. Our ‘Connoisseurs Choice’ range remains true to my grandfather’s vision and philosophy”.
The brand-new ‘Discovery’ range will follow in late spring; ‘Distillery Labels’ will launch in the summer, and new look ‘Private Collection’ range will be released in the autumn; the date for its ‘Generations’’ unveiling is still to be revealed. http://www.gordonandmacphail.com