Best Bar None Scotland to deliver and promote 125ml measure campaign
The Scottish Alcohol Industry Partnership (SAIP) and Best Bar None Scotland are working together to raise the awareness and promotion of 125ml wine measures in pubs. This new phase of the campaign previously launched by the Scottish Alcohol Industry Partnership, a collaboration of leading alcohol producers and trade associations and the Scottish Government, will see it being integrated into the Best Bar None Scotland scoring booklets and assessments for 2018. The aim is to encourage venue participation and increase consumer knowledge of the option for smaller wine measures.
Arlene Campbell Best Bar None Scotland Lead, said, “Best Bar None supports the 125ml campaign working with our partners and network of venues across Scotland with this enhanced offer of choice for their patrons. Pubs, Bars, Hotels and venues will be displaying materials about the offering which I would ask customers to look out for and consider their options when out with friends or family. Our venues are assessed on their social responsibility commitments and this campaign forms part of the enhanced standards in support of the Licensing Objective “Protecting and Improving Public Health”. We look forward to rolling out the scheme over coming weeks.”