Diageo announces preliminary results for year ended 30 June 2018

July 26th, 2018 | Posted in: Drinks,News

Diageo GB has announced its full year results, with all categories performing well during a ‘good’ year in all.
Commenting on Diageo GB’s full year results, Charles Ireland (pictured), General Manager, Diageo Great Britain, Ireland and France, said, “We’ve experienced a good year in GB, with net sales increasing 8% and our key brands, including Guinness, Tanqueray and Gordon’s performing well. Reserve brands delivered double digit net sales, led by scotch.
“Our gin and beer portfolios in Great Britain performed well during the year, with Guinness delivering net sales growth of 8%, driven by strong performances in Guinness Draught and Hop House 13 Lager. In gin, Tanqueray’s popularity continues to grow, gaining share in the category and delivering strong double digit net sales growth.”
He continued, “We have continued to successfully innovate during the year, with Gordon’s Pink Gin attracting new consumers to the Gordon’s brand and Tanqueray Flor de Sevilla tapping into the consumer interest in flavoured gin.
“Since January we’ve showcased a host of new campaigns and innovative marketing to reach more consumers. In May Gordon’s launched the first ever TV campaign for Gordon’s Pink Gin and in March Guinness hosted its first Open Gate Bar at London Beer Week. Cîroc also celebrated the arrival of summer by taking over the window display of Selfridges’ flagship Oxford Street store to mark the launch of two, limited edition designs of Cîroc Summer Colada.”


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