Star Pubs & Bars extends food support initiative to leased licensees
Star Pubs & Bars is making its Just Add Talent (JAT) managed operator food menus available to its leased and tenanted licensees.
This will enable licensees to benefit from negotiated discounts and food insights support aimed at the company’s community pubs, which make up the majority of its estate.
Licensees can choose from three menus – one aimed at pubs that haven’t offered food before or have a smaller kitchen footprint, a central core offer, and an enhanced menu that includes sharing boards and charcuterie.
Licensees can also offer a children’s menu, a “millennial friendly” wings and burger menu, and packages aimed at events such as Mother’s Day.
Star Pubs & Bars head of food Mark Teed (pictured) said, “At last year’s forums, licensees asked for our help to reduce their food costs. Using the JAT menus enables them to leverage our purchasing power. We have a library of menus to choose from. As our business development managers have detailed knowledge of the pubs in their postcodes, they can ensure there is differentiation between pubs close to one another. We are passing all savings on directly to licensees. The intention is to help our licensees grow their food business, ensuring those businesses are sustainable in the long-term.”