Dewar’s Aberfeldy Distillery ‘goes public’ with its Secret Bar
Dewar’s Aberfeldy Distillery has opened the doors of its exclusive Secret Bar to corporate bookings for the first time.
Previously only open to VIP influencers, corporate visitors can now experience the Secret Bar, which is hidden in a corner of the Highland distillery’s warehouse space.
The venue has seen a 50% increase in corporate bookings in 2018, led by exclusive hire private dining events and day meetings. Private dining in has proven an unexpected hit, say the company.
Sales Events & Marketing Manager, Simon Robinson, said, “We are thrilled that the Secret Bar at the Dewar’s Aberfeldy Distillery is now available for a few corporate groups. It has been one of the whisky industry’s best kept secrets for years and it’s a brilliant moment when we slide the heavy warehouse door open to reveal it to visitors!
We now look forward to sharing that experience with our corporate clients as they incorporate this amazing space into their events.”