Captain Morgan’s Spiced, is launching the second wave of its £3m national TV advertising campaign this month. It will re-run from now until the end of the month. In case you’ve forgotton what it was all about … The ad tells the story of four friends who go to great lengths to enjoy their favourite [...]

Captain Morgan ®, has revealed that it has sold 10 million cases globally, up half a million cases from the prior 12-month period, and becoming only the 6th premium spirit to sell 10 million cases globally. Andy Fennell, Chief Marketing Officer, Diageo Plc said, “Captain Morgan plays a critical role for Diageo and our customers [...]

Martell VS is to set to get a push as owners Pernod Ricard is backing the brand with a new marketing initiative themed around after-dinner experiences. The ‘Martell Very Special Nights’ drive is aimed at “celebrating the after-dinner drinking occasion” and will launch this month. The aim is to bring food from French chefs together [...]

Baileys most ambitious global marketing campaign to date, ‘Cream With Spirit’, includes TV and print advertising, which will be seen in every continent around the world. It is designed to shine a light on women and celebrate the spirit of modern womanhood in all its multifaceted glory. The new campaign launched last month with a [...]

Diageo and Jose Cuervo International haverevealed a £2m investment to reinvigorate tequila brand, Cuervo Especial, using the strap line‘ WHO’S IN?’ Research by Diageo GB into consumption patterns has found tequila is almost always introduced into consumers’ nights by ‘the instigator’ of the group asking “WHO’S IN?” To harness this a host of engaging activities [...]

Inverarity Morton (IM) has announced the acquisition of Glasgow-based specialist spirits supplier, LA Wholesale, run by Scott Gemmell. The deal enhances IM’s premium product range, opening up a portfolio of boutique spirits brands including Tapatio Tequila, Sipsmiths London Dry Gin and Santa Teresa Rum range. It also aligns IM with LA Wholesale’s affiliate training facility, [...]

Darnley’s View has introduced a new range of cocktails for its recently launched Spiced Gin designed by Jason Scott, co-owner of Edinburgh cocktail bars, Bramble and Last Word Saloon. The cocktail range was inspired by the botanicals in Darnley’s View Spiced Gin and showcases and accentuates the flavours in traditional cocktails with a contemporary twist. [...]

Grey Goose is now running a new £1.5m media campaign designed to raise awareness and drive trial during the key pre-Christmas trading period. High profile outdoor advertising will feature in UK cities, including Edinburgh. There will be national broadsheet newspaper and lifestyle magazines advertising and the campaign will also be supported by on-going social media [...]

Pernod Ricard has launched Malibu Red in the UK. The new version is a mix of the coconut taste of Malibu but married with tequila. But don’t hold your breath in Scotland, the brand is not being promoted here. Instead our southern counterparts may benefit from guest appearances from R&B singer-songwriter, and newly appointed Malibu [...]

Scotch whisky producer, Isle of Arran Distillers, is switching UK distribution to Indie Brands from the beginning of August. Following a record year for the distillery, Arran is moving distribution to the ambitious new business with the brief to build the UK distribution. Indie Brands, run by Chris Bowen and Douglas Cunningham, will be tasked [...]