BREWDOG UNLEASHES 12.7% ABV BREW 

October 14th, 2015 | Posted in:

Scotland’s largest independent brewery has once again broken records and boundaries in beer in a bid to continue converting more people to the craft beer revolution, with the release of a world record smashing canned beer of 12.7% ABV.

The Russian Imperial Stout, named Black Eyed King Imp, is the biggest beer ever consigned to metal, fresh off the new canning line at the Aberdeenshire-based brewery. The fearsome Black Eyed King Imp, which breaks the record for the world’s strongest canned beer, also delivers heartily on flavour. The beer combines intense strength with equally huge, bold and complex flavours and aromas that elicit an invasion on the palate. Canned Black Eyed King Imp is a Vietnamese coffee edition of the incredibly popular iteration released in 2014. The imperial stout has been matured in bourbon casks before being further aged with vanilla pods and coffee beans from artisanal roastery, Dear Green. The oaky vanilla elements from the wood, and the balance of espresso and cacao add layers of complexity to the finish, giving it a spicy aroma with brandy notes.

James Watt, co-Founder of BrewDog commented:

“We love big beers, big flavours, and challenging people’s perceptions of beer. Black Eyed King Imp is the ultimate embodiment of that philosophy, in every dimension. This beer is super intense and twistedly complex, rocking intense notes of vanilla, rich espresso, smooth molasses and bitter chocolate with a spicy, oaky underpinning. All barely contained by the metal wrapped around it. We’ve barrel-aged this opulent dark liquid for over a year to create a massive monster of a beery beast!”

Cans are a great way to showcase craft beers. Light, easy to ship and recyclable, they perfectly protect the beer ensuring it reaches customers in great condition.”

BrewDog has a history of brewing up a storm with perception-altering brews, including Tactical Nuclear Penguin, brewed at 32% ABV, Sink the Bismarck, which notched up 41% ABV, and the even stronger limited edition The End of History, clocking in at 55% and packaged within the taxidermy bodies of squirrels and stoats. The latter sold for up to £700 per bottle, and only 12 were released, all of which were sold within four hours of launch.

The aluminium-clad marvel is available from BrewDog’s online shop (brewdog.com/shop) from today for £9.50 a can, and will launch in BrewDog’s UK bars from 6pm on Thursday 15th October. The beer is a celebratory brew to mark the installation of the new canning line at the brewery in Ellon, Aberdeenshire. The irreverent company is known for scaling up via crowdfunding from beer fans, with its latest round of Equity For Punks hitting a cool £10m just last week – also a world record.

James Watt continued: “Black Eyed King Imp is exactly the type of eccentric, artisanal beer we aim to invest in with the backing of our 35,000 equity punk shareholders. It takes time to tailor such a colossal, complex beer but with the support of the people who love our beer, this is what we can achieve. Our business model shortens the distance between us and the people who enjoy our beer, and gives us the opportunity to scale up without selling out. With this kind of support, we can continue pushing the brewing process to extremes to create something our Equity Punks want to drink and enjoy.”

BrewDog is the UK’s fastest-growing food & drinks brand and its phenomenal domination in the beer market has resulted in the opening of 34 bars worldwide since 2010, export to 55 countries and the hire of more than 365 staff. BrewDog’s rapid growth is in-part down to its game-changing crowdfunding scheme, Equity for Punks, the fourth round of which went live in April this year.

Over 35,000 shareholders have invested over £17million over four rounds of Equity for Punks to date, which is more money taken through crowdfunding than any other business on record. The money raised will fund new bar openings across the globe, with upcoming bars include Dog Eat Dog in Islington, DogHouse in Glasgow and BrewDog Soho in London. With an increased annual turnover of a huge 63 per cent to over £29.6million in 2014, compared to £18million in 2013, the offer is attracting a lot of interest from potential investors.

Alongside the continued expansion in BrewDog’s homeland of Scotland, the brewery plans to roll out across Europe with further openings in the UK, Germany and Italy planned for 2015. More information on BrewDog can be found at brewdog.com/bars.

 


Orry Shand named Chef of the Year at ScotHot

Mon 18th March 2019

Orry Shand, of Entier, won Scottish Chef of the Year at this year’s ScotHot at Glasgow’s SECC, sponsored by Brakes Sco... Read more.

Average spend on late-night out increases 15.5% to almost £70

Mon 18th March 2019

The average spend on a late-night out has increased 15.5% to £68.68, according to the latest Deltic Night Index, compared with £59.49 for ... Read more.

Scottish chefs set out vision to reform hospitality industry 

Thu 14th March 2019

More than 60 chefs and cooks from across Scotland have pledged their support to a new culinary manifesto, which aims to reform Scotland’s ... Read more.

SCALA boss welcomes Brexit delay

Thu 14th March 2019

Theresa May will make a third attempt to get her EU withdrawal deal through Parliament in the next week after MPS voted to reject a no-deal ... Read more.

Historic Auchtermuchty pub on the market

Wed 13th March 2019

The Forest Inn in Auchtermuchty is now on the market with offers invited for the three-storey property. Christie’s and Co in Edinburgh is ... Read more.

Hotfoot it to ScotHot

Wed 13th March 2019

Which licensee worth his or her salt isn’t looking for an opportunity to meet with suppliers, network with others to share ideas and i... Read more.

BUZZWORKS RETAINS ITS PLACE ALONGSIDE THE BEST IN UK 

Tue 12th March 2019

Buzzworks Holdings has been named in The Sunday Times 100 Best Companies to Work for in the UK for the fourth consecutive year. It recognise... Read more.

Edinburgh Craft Beer Festival returns for 2019 with foodie focus

Tue 12th March 2019

Edinburgh Craft Beer Festival returns to the city this May, from Friday 24 – Saturday 25 May, with a special foodie focus. It’s... Read more.

SCOTTISH LICENSEES RECOGNISED AT STAR AWARDS

Mon 11th March 2019

The achievements of top Scottish licensees were celebrated at Star Pubs & Bars’ annual Star Awards. The awards were the biggest ever h... Read more.

ScotHot study shines spotlight on mental health in hospitality sector

Mon 11th March 2019

Nearly 60% of people working in Scotland’s hospitality industry have experienced mental health problems at work, a new national survey has... Read more.

The Beer and Now

Thu 7th March 2019

It’s the world’s most popular drink after water and tea. There’s even a crater on the moon named after it. We’re talking about beer ... Read more.

BREWDOG LAUNCHES ITS FIRST DRAFT HOUSE PUB IN ABERDEEN

Thu 7th March 2019

BrewDog debuts its new Draft House pub called The Hop & Anchor, on Exchange Street, in its home city of Aberdeen, on Friday 8th March. I... Read more.

Whisky storms to the top of Knight Frank Luxury Investment Index with 40% annual growth

Thu 7th March 2019

The Wealth Report 2019 reveals that new entrant whisky has topped the Knight Frank Luxury Investment Index (KFLII), surging in value by 40% ... Read more.

QUILMES REFRESH AND NEW NAME

Wed 6th March 2019

Morgenrot’s Argentine beer brand Quilmes has undergone a full brand revamp including a new packaging makeover of its bottles and cans, and... Read more.

GREEN INK FOR PILSNER

Wed 6th March 2019

Carlsberg UK has unveiled a new, ‘better’ Carlsberg Danish Pilsner to minimise its environmental impact, with sustainable packaging and ... Read more.

Star Pubs & Bars injects £960,000 investment into four Edinburgh pubs

Tue 5th March 2019

Two multiple operators are undertaking major investments with Star Pubs & Bars as part of a £960,000 investment in four Edinburgh pubs ... Read more.

COUNTING HOUSE DOME RESTORATION

Tue 5th March 2019

The historic centre-piece domed ceiling at The Counting House in Glasgow’s George Square, Wetherspoon’s first pub in Scotland that opene... Read more.

Design Focus: The Crescent

Tue 5th March 2019

It’s been a long time coming, but Bubbles and Rahul Randev of the R Group have finally unveiled their latest Glasgow venture, The Crescent... Read more.

Design Focus: Cold Town House

Tue 5th March 2019

Bucket loads of divine design inspiration evidently rained down on Tibbatts Abel, the people responsible for the look and feel of Cold Town ... Read more.

Diageo launches new series of films to celebrate 2019 International Women’s Day

Mon 4th March 2019

As the world comes together this International Women’s Day on March 8th to celebrate #BalanceforBetter Diageo has released a new seri... Read more.