Young adults to give pubs spooky sales boost this Halloween
Pub operator Greene King is urging pubs to make the most of Halloween after it found that almost 25% of drinkers aged 18-24 years old plan to celebrate the spooky season at their local pub.
According to the pub operator’s Leisure Spend Tracker data, nearly 25% of young adults respondents confirmed that they will get in the spirit of Halloween by celebrating at their local this year.
Nearly two-thirds indicated they would spend the same or more money than they did last year, and almost a third said they celebrate Halloween every year.
Almost half of those surveyed believe it is important for local pubs to be involved in seasonal events.
Rob Rees, Greene King Group Marketing Director, said, “Halloween is one of the many important events that we celebrate in our pubs, and is particularly popular with young people.
“However, it’s not just Halloween that young people think the pub should celebrate; over half of 18-24-year-olds, approximately 10% more than the GB average, feel it is important for local pubs to be involved in seasonal events. The data suggests that pubs remain important hubs for local communities.”