Heineken has announced the appointment of David Forde as Managing Director for its UK business. He replaces Stefan Orlowski, and will take up the role in May 2013. David will report to Alexis Nasard, President Western Europe and Chief Marketing Officer. Since April 2009, David, who joined Heineken in 1988, has held the position of [...]
Heineken is recruiting one intern to become a part of its Event & Sponsorship department – a once-in-a-lifetime opportunity to follow the UEFA Champion’s League Trophy as it tours the world and meet your footballing heroes. A staggering 1,734 applicants apply for the position. A shortlist of interviewees is compiled and Heineken invites these young [...]
Heineken’s UK managing director, Stefan Orlowski, is heading to the US to become the New York-based president of the company’s Americas division. Orlowski, who took on his current role in July 2009, currently splits his time between Edinburgh and London, and will make this move this in the summer. Heineken expect to reveal his successor [...]
Heineken’s new advertisement featuring Bond actor Daniel Craig, in his role as James Bond, is a real ‘cracker’. The brilliantly executed ad, which started appearing last month, ahead of the release of the 23rd James Bond adventure SKYFALL™, sees Craig starring alongside SKYFALL™ Bond actress Bérénice Marlohe. It’s the first time that Craig has ever [...]
Heineken UK has sold McEwan’s and its Younger’s Ales to Wells & Young’s, the UK’s largest independent family brewery. However McEwan’s will still be brewed in Edinburgh at the Caledonian Brewery. John Gemmell, Regional Director for Heineken UK comments, “HUK have acquired the shares held by Jygsaw who will now wind down their operation. Wells [...]
Where are we heading? the future will be here before we know it, so we decided to ask some of the movers and shakers of the industry to look into their crystal balls to see where we will be and what we’ll be doing in five years time. susan young deciphers their mystic predictions. In [...]
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