Tag: Molson Coors

Mark Hunter 7627(hi)

Hunter new Chair of BBPA

Scot Mark Hunter, has been appointed Chairman of the British Beer & Pub Association. Hunter who is Molson Coors Chief Executive replaces Ralph Findlay as BBPA Chairman. He is stepping down after the completion of his two year term of office. Mark is not new to the BBPA. He has chaired the BBPA’s Finance Committee [...]

What the future holds for the drinks industry

Where are we heading? the future will be here before we know it, so we decided to ask some of the movers and shakers of the industry to look into their crystal balls to see where we will be and what we’ll be doing in five years time. susan young deciphers their mystic predictions. In [...]

ANIMÉE – A BEER AIMED AT WOMEN

Molson Coors, has invested £396m[1] developing a light sparkling, finely filtered beer called Animée, which is unashamedly aimed at females. Animée is the result of two years of NPD driven by industry and consumer insights from the BitterSweet Partnership a multi-million pound business set up by Molson Coors in 2009 to remove the gender imbalance [...]

MOLSON COORS BACK CARLING WITH £7.3 MILLION REBRAND

Molson Coors (UK & Ireland) UK’s biggest brewer is aiming to make Carling a 2 billion pint brand. To this end it has revealed a £7.3m investment package which includes new positioning for the brand “Refreshingly and Brilliantly British” as well as a new product Carling Chrome, which will launch in August. Mark Hunter, Chief [...]

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