San Miguel is to launch its first major brand extension in the UK with Miguel Fresca. This new lager, which they suggest serving with a wedge of lime, has been developed as the result of a strategic partnership between Carlsberg UK and Mahou-San Miguel of Spain. The lager which comes in at an ABV of [...]

The new UK ‘Beer Barometer’ shows pub beer sales slipped 3.4% in 2011, but off trade sales were down 3.7% The figures, published by the British Beer & Pub Association, also revealed that the fall in beer sales has slowed. The fall in pub sales of 3.4% was the slowest rate of decline since 2004. [...]

Where are we heading? the future will be here before we know it, so we decided to ask some of the movers and shakers of the industry to look into their crystal balls to see where we will be and what we’ll be doing in five years time. susan young deciphers their mystic predictions. In [...]