Women Want Whisky

The popularity of whisky is on the rise among women, according to UK supermarket Asda.

In a recent survey by the supermarket giant figures showed that 35% of women now choose whisky over any other alcoholic drinkIt found that 60% of women questioned saw their interest in whisky begin after developing a taste for it when their husbands kept it about the house. It also revealed that when it comes to serving, women prefer not to water it down or add a mixer, with 52% choosing to drink it neat. The results suggest that women are unfazed by complexities such as single malts versus blends, and differing cask strengths.? ?”It’s fantastic to see a drink which in the past has been so strongly associated with men, being enjoyed by an entirely new demographic,” said Asda spirits buyer Chris Brooks. He continued, “With 33% of women buying whisky to enjoy at home, and 52% drinking it neat, women are becoming increasingly confident about trying new drinks and are less held back by any old-fashioned stereotypes.”

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Category: News, Whisky
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