Bulldog London Dry Gin is to be distributed by J Wray & Nephew UK following the decision to roll the brand out national-wide. The drinks distributor already looks after Appleton Estate Jamaica Rums, Wray & Nephew White Overproof rum, Alize, Dooley’s and Licor 43 fame.
Diane Edwards, general manager of J Wray & Nephew UK says, “We are excited to add a premium gin to our carefully selected portfolio of premium brands. Bulldog’s vital character and unique formulation gives it a confident modern positioning, which we feel is eminently suited to the demands of the discerning British consumer. Having firmly established itself in London, we want to take Bulldog nationwide.”
Made from 100% British grain and bottled at 40% abv, this ultra premium gin comes in a charcoal grey coloured and broad shouldered bottle, radiating deep purple hues. It boasts an iconic studded collar and is produced at a distillery with over 250 years of experience. Since its launch in the UK in early 2009, Bulldog gin has been well received by bartenders.
Says Bulldog’s UK Brand Ambassador, Natalie Evans, “This partnership will allow us to do at a national level many of the things we have done successfully in the greater London area. We’re very excited to partner with a Company of J. Wray and Nephew’s calibre.”