Budweiser draught is re-launching from this month with a new 4.3% ABV. It will be supported by the roll-out of new fonts and point of sale with the new countermounts, T-bars and glassware using ‘Crisp Cold’ as a refreshment descriptor.
The iconic Budweiser Bow Tie will be the focal design with the brands “Grab Some Buds” tagline.
Iain Newell, Budweiser European Marketing Director, comments, “The focus on Budweiser draught comes at a time when the brand is in a position of strength. Equity and consumer affinity scores are at a high in the UK with the values of the brand being understood and appreciated. The continued investment in Budweiser is taking the brand on an upward journey and we believe the growth that Budweiser has experienced over the last year in the off-trade can be capitalised on for the on trade. Budweiser has the right format for the right occasion and clearly fulfils a consumer need. Moreover, the clean, crisp taste of Budweiser on draught is a concept we know our consumers and customers want. We will be driving distribution and aim to increase our presence in outlets with the heroic visual identity and new ABV; Budweiser Draught when served at the perfect temperature delivers ultimate refreshment ”