As Maxxium UK’s leading spirit brand Sourz gears up for summer, its first-ever TV campaign hits the screens. Building further momentum for the brand, an exclusive partnership with MTV has also been announced.
The 30-second ad has been created by The Leith Agency and will air across the UK from mid July. The summer screening continues with a partnership with MTV called Sourz Superstarz that will culminate in an exclusive Sourz MTV video.
Emma Heath, Marketing Controller, Maxxium UK said: “We’re really excited to be bringing the Sourz brand personality to life on TV and thrilled to be joining forces with a brand as high-profile as MTV – one of the most popular audiences in entertainment today who truly appeal to and engage with our core 18-24 year old consumer.