Bombay Sapphire gin has revealed as the world’s number one premium gin by value for a third consecutive year. The brand, saw year-on-year growth of its share by value within the premium gin categoryfor the 12 months to the end of December 2010. It recorded an increase of 1.5 share points to 38%, according to IWSR (International Wine and Spirit Research),. While the overall gin market has remained flat in recent years, the popularity of Bombay Sapphire continues to grow.
Source data: IWSR 2010