Tennent Caledonian reveals 2.2% price increase

Tennent Caledonian has revealed a price increase of 2.2% effective from March for Tennent’s Lager and Magners Golden Draught. There will however be no increase on the wholesale list price of Caledonia Best. This equates to a 3.5p rise per pint, which is half, that of its nearest competitor.
John Gilligan, Sales Managing Director of Tennent Caledonian comments, “We recognise that these are tough times for the licensed trade and we will continue to support and invest in the trade as much as possible. We continue to focus on cost management within our business and our increase on Tennent Caledonian brands at 2.2% is significantly below the published rate of inflations and the lowest increase of the major brewers announced to date.”
There will also be an increase in the wholesale list price of AB Inbev brands by 5.6%.
Tennents say that the wholesale price increase will be the only one applied by the Tennent’s brand portfolion in 2012. However any duty increases will be passed on to customers.
Generally speaking most brewers have put the price of beer up by 7p a pint. Molson Coors raised the wholesale price by £19.99 which became effect on January 2. Carlsberg have added 7p to a pint, effective January 9, and Heineken’s rise comes into effect on February 6, and again equates to an average rise of 7p per pint.

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Tags: 3.5p per pint, john gilligan, price increase, Tennent Caledonian