A new stout aimed at putting ‘the buzz’ back into the market has been launched by Belhaven. Belhaven Black is described by the company as a
“new deluxe stout
which has been crafted to provide a taste of something different for fans of deeper, darker ales.” It has an ABV of 4.2%.
Belhaven Brewery Director George Howell expects his latest creation to appeal to discerning pub goers looking for a premium pint with provenance and something different from the norm.
He said, “Belhaven Black is a quality stout that provides publicans with the perfect opportunity to give their customers exactly what they want – choice.
“Until now there has been a lack of choice for stout drinkers, so we are fully expecting its arrival on the bar to create a bit of buzz and give people good reason to get back to their local.”
The launch will be supported by POS in outlet, including branded glassware, drip mats, bar runners and posters.
Belhaven Black is now available in keg and will be available in cask from June.
Putting the Buzz back into Stout
Category: News