Stella Artois Cidre Pear Arrives in the UK

Stella Artois Cidre, the premium cider from AB InBev UK launched in April 2011, will be launching its new variant, Cidre Pear, into the UK on trade in June 2012.
James Watson, Stella Artois’s European Marketing Director said, “We are absolutely delighted with the success of Stella Artois Cidre and it is our intention to continue to innovate to give choice to our consumers, and growth opportunities for our customers. With the premium credentials of Stella Artois, the proven success of Stella Artois Cidre and the research results we have seen for Stella Artois Cidre Pear, we anticipate our new variant will give further boost to the cider category and delight our consumers.”
A marketing campaign for Stella Artois Cidre will run this summer, with Stella Artois Cidre Pear playing an important role.