Bombay Sapphire is helping consumers to enjoy the Ultimate G&T Experience with the launch of its new balloon glassware. Backed by a £1.5m campaign, the glassware will enable consumers to enjoy a heightened, premium drinking experience, while offering full enjoyment of Bombay.
“With 95% of flavour coming from your sense of smell, aromas trapped by the glassware’s balloon design are allowed to linger, offering consumers a more intense, fuller flavoured experience,” say the company, while the stemmed design keeps the liquid cooler for longer. The new balloon glasses will be seeded nationwide with over 30,000 glasses going into the on-trade alone. Sharon Reid, Bombay Sapphire Marketing Controller said, “Now consumers can enjoy both a heighted experience of both the brand’s taste and unique sense of style with our equally iconic glassware.”
Bombay Sapphire’s Ultimate G&T Experience
